TBDhouse prices

Priority #1 Amid Economic, Policy, Supply Upheaval: Customers

Leadership

Priority #1 Amid Economic, Policy, Supply Upheaval: Customers

Your homebuying consumers may pay higher prices for all durables -- including new homes -- in the months ahead. But it's the wrong time to deemphasize focus on what they value. That's where imagination plays a role.

Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours

Leadership

Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours

With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.

The Kitchen Table Lens: Builders' Pricing Strategies For 2022

Leadership

The Kitchen Table Lens: Builders' Pricing Strategies For 2022

Headline risks of price inflation and longer-haul supply chokeholds notwithstanding, here's how you might frame your pricing strategy for an extended stretch of limbo.

Sticker Shock Has Brought Down Titans Before ... It Can Do So Again

Leadership

Sticker Shock Has Brought Down Titans Before ... It Can Do So Again

Builders -- whether they want to or not -- are testing price elasticity limits of customers. Those customers have a known history of changing their behavior when costs exceed their tolerance point. Here's how.

The Price, Pace, Profit Plot Thickens In A Murky Outlook

Leadership

The Price, Pace, Profit Plot Thickens In A Murky Outlook

Here's why builders are hoping existing home inventory trends continue upward -- for at least the rest of 2021.

-
Priority #1 Amid Economic, Policy, Supply Upheaval: Customers

Leadership

Priority #1 Amid Economic, Policy, Supply Upheaval: Customers

Your homebuying consumers may pay higher prices for all durables -- including new homes -- in the months ahead. But it's the wrong time to deemphasize focus on what they value. That's where imagination plays a role.

Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours

Leadership

Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours

With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.

The Kitchen Table Lens: Builders' Pricing Strategies For 2022

Leadership

The Kitchen Table Lens: Builders' Pricing Strategies For 2022

Headline risks of price inflation and longer-haul supply chokeholds notwithstanding, here's how you might frame your pricing strategy for an extended stretch of limbo.

Sticker Shock Has Brought Down Titans Before ... It Can Do So Again

Leadership

Sticker Shock Has Brought Down Titans Before ... It Can Do So Again

Builders -- whether they want to or not -- are testing price elasticity limits of customers. Those customers have a known history of changing their behavior when costs exceed their tolerance point. Here's how.

The Price, Pace, Profit Plot Thickens In A Murky Outlook

Leadership

The Price, Pace, Profit Plot Thickens In A Murky Outlook

Here's why builders are hoping existing home inventory trends continue upward -- for at least the rest of 2021.

house prices

Priority #1 Amid Economic, Policy, Supply Upheaval: Customers

Leadership 11.22.21

Priority #1 Amid Economic, Policy, Supply Upheaval: Customers

Your homebuying consumers may pay higher prices for all durables -- including new homes -- in the months ahead. But it's the wrong time to deemphasize focus on what they value. That's where imagination plays a role.

Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours

Leadership 11.15.21

Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours

With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.

The Kitchen Table Lens: Builders' Pricing Strategies For 2022

Leadership 11.10.21

The Kitchen Table Lens: Builders' Pricing Strategies For 2022

Headline risks of price inflation and longer-haul supply chokeholds notwithstanding, here's how you might frame your pricing strategy for an extended stretch of limbo.

Sticker Shock Has Brought Down Titans Before ... It Can Do So Again

Leadership 10.06.21

Sticker Shock Has Brought Down Titans Before ... It Can Do So Again

Builders -- whether they want to or not -- are testing price elasticity limits of customers. Those customers have a known history of changing their behavior when costs exceed their tolerance point. Here's how.

The Price, Pace, Profit Plot Thickens In A Murky Outlook

Leadership 08.24.21

The Price, Pace, Profit Plot Thickens In A Murky Outlook

Here's why builders are hoping existing home inventory trends continue upward -- for at least the rest of 2021.