TBDhomeowners insurance
Leadership
Insurance Costs Now Define Housing’s Affordability Equation
Insurance premiums have soared nearly 70% in five years, now consuming almost one in ten housing dollars. Homebuilders who plan for insurability early protect both margins and buyer trust.
Together with
Westwood Insurance Agency
Leadership
Trust Premium: Insurance Becomes A Sales Accelerator
In today’s affordability squeeze, insurance confidence isn’t optional. Builders who deliver transparency and predictability earn buyer trust—and faster closings.
Together with
Westwood Insurance Agency
Leadership
Designing Insurable Homes: Why Location Comes First
With rising premiums, shifting coverage availability, and more frequent natural disasters, builders today face a new kind of challenge.
Together with
Westwood Insurance Agency
Leadership
From Buyers to Evangelizers: The ROI of Customer Experience
In a high-cost, high-interest environment, post-close care and transparent insurance programs are key catalysts for referrals and lasting customer relationships.
Together with
Westwood Insurance Agency
Leadership
Westwood-Hippo Deal Raises Stakes On Home Insurance Trust
A landmark deal expands embedded insurance capabilities, aiming to ease closings, manage climate risk, and restore buyer trust.
Together with
Westwood Insurance Agency
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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homeowners insurance
Leadership 10.08.25
Insurance Costs Now Define Housing’s Affordability Equation
Insurance premiums have soared nearly 70% in five years, now consuming almost one in ten housing dollars. Homebuilders who plan for insurability early protect both margins and buyer trust.
Leadership 09.11.25
Trust Premium: Insurance Becomes A Sales Accelerator
In today’s affordability squeeze, insurance confidence isn’t optional. Builders who deliver transparency and predictability earn buyer trust—and faster closings.
Leadership 08.26.25
Designing Insurable Homes: Why Location Comes First
With rising premiums, shifting coverage availability, and more frequent natural disasters, builders today face a new kind of challenge.
Leadership 07.22.25
From Buyers to Evangelizers: The ROI of Customer Experience
In a high-cost, high-interest environment, post-close care and transparent insurance programs are key catalysts for referrals and lasting customer relationships.
Leadership 06.30.25
Westwood-Hippo Deal Raises Stakes On Home Insurance Trust
A landmark deal expands embedded insurance capabilities, aiming to ease closings, manage climate risk, and restore buyer trust.
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