TBDhomebuyer's journey
Leadership
A Millennial - GenZ New Home Flash Point: Keep It Simple, Or Else
To navigate a tougher path to a homeowners' insurance solution, more homebuilders pivot to embedding a solution seamlessly into their buyers’ experience.
Together with
Westwood Insurance Agency
Marketing & Sales
How To Become A.I. Fluent For Today's New Home Sales Arena
Training A.I.s to perform and evolve in vertical domain-specific areas of homebuilding and real estate development is already well along in motion. Here's an example.
Marketing & Sales
Two Little Letters - A.I. - Change Homebuilding As We Speak
Here are four examples of A.I.s immediate or near-future applicability in homebuilding sales and marketing, given that these areas are both repeatable and already well-documented in digital records.
Together with
New Home Star
Leadership
Uncertainty Or Not, Trust Will Serve As A Bedrock To Recovery
Plenty of evidence could make either an optimist or a pessimist confident that he, she, they are right. The facts, in fact, tell two sharply opposing stories.
Together with
Westwood Insurance Agency
Marketing & Sales
When Prices Peak And Stall, How To Keep Customers Happy
During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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homebuyer's journey
Leadership 02.01.24
A Millennial - GenZ New Home Flash Point: Keep It Simple, Or Else
To navigate a tougher path to a homeowners' insurance solution, more homebuilders pivot to embedding a solution seamlessly into their buyers’ experience.
Marketing & Sales 06.30.23
How To Become A.I. Fluent For Today's New Home Sales Arena
Training A.I.s to perform and evolve in vertical domain-specific areas of homebuilding and real estate development is already well along in motion. Here's an example.
Marketing & Sales 05.22.23
Two Little Letters - A.I. - Change Homebuilding As We Speak
Here are four examples of A.I.s immediate or near-future applicability in homebuilding sales and marketing, given that these areas are both repeatable and already well-documented in digital records.
Leadership 01.29.23
Uncertainty Or Not, Trust Will Serve As A Bedrock To Recovery
Plenty of evidence could make either an optimist or a pessimist confident that he, she, they are right. The facts, in fact, tell two sharply opposing stories.
Marketing & Sales 03.09.22
When Prices Peak And Stall, How To Keep Customers Happy
During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.
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