TBDhomebuyer's journey
Leaadership
Uncertainty Or Not, Trust Will Serve As A Bedrock To Recovery
Plenty of evidence could make either an optimist or a pessimist confident that he, she, they are right. The facts, in fact, tell two sharply opposing stories.
Together with
Westwood Insurance Agency
Marketing & Sales
When Prices Peak And Stall, How To Keep Customers Happy
During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.
Leadership
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
Marketing & Sales
Self-Serve Meets White Glove Service: Empire's Homebase
Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.
Marketing & Sales
As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen
The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.





homebuyer's journey
Leaadership 01.29.23
Uncertainty Or Not, Trust Will Serve As A Bedrock To Recovery
Plenty of evidence could make either an optimist or a pessimist confident that he, she, they are right. The facts, in fact, tell two sharply opposing stories.
Marketing & Sales 03.09.22
When Prices Peak And Stall, How To Keep Customers Happy
During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.
Leadership 01.26.22
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
Marketing & Sales 11.03.21
Self-Serve Meets White Glove Service: Empire's Homebase
Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.
Marketing & Sales 06.28.21
As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen
The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.