TBDhomebuyer's journey

When Prices Peak And Stall, How To Keep Customers Happy

Marketing & Sales

When Prices Peak And Stall, How To Keep Customers Happy

During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.

Signal Vs Noise: As Fed Shifts, Double-Down On People Care

Leadership

Signal Vs Noise: As Fed Shifts, Double-Down On People Care

Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.

Self-Serve Meets White Glove Service: Empire's Homebase

Marketing & Sales

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

Marketing & Sales

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.

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When Prices Peak And Stall, How To Keep Customers Happy

Marketing & Sales

When Prices Peak And Stall, How To Keep Customers Happy

During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.

Signal Vs Noise: As Fed Shifts, Double-Down On People Care

Leadership

Signal Vs Noise: As Fed Shifts, Double-Down On People Care

Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.

Self-Serve Meets White Glove Service: Empire's Homebase

Marketing & Sales

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

Marketing & Sales

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.

homebuyer's journey

When Prices Peak And Stall, How To Keep Customers Happy

Marketing & Sales 03.09.22

When Prices Peak And Stall, How To Keep Customers Happy

During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.

Signal Vs Noise: As Fed Shifts, Double-Down On People Care

Leadership 01.26.22

Signal Vs Noise: As Fed Shifts, Double-Down On People Care

Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.

Self-Serve Meets White Glove Service: Empire's Homebase

Marketing & Sales 11.03.21

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

Marketing & Sales 06.28.21

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.