TBDhomebuyers
Marketing & Sales
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Architecture
How A Gamble On Floor Plans Can Be a Win for Homebuilders
If done right, floor plans can remove uncertainty for homebuyers and help builders close the sale. My top advice: Keep things simple, and make sure your teams understand how to read plans.
Marketing & Sales
When Homebuyers Pull Back, Builder Brands Must Step Up
In markets under stress, consistency, empathy, and value-driven messaging provide builders with a critical edge among today’s cautious buyers. Advisor Barbara Wray gets real about the path forward for homebuilders today.
Architecture
Design For Now, Market To What Homebuyers Are Really Feeling
What 60 ideas from the IBS stage reveal about how design, messaging, and community can meet today’s buyers where they are — mentally, practically, and with empathy.
Land
Eight Reasons To Be Gung Ho On Housing's Long Term Future
In a storm of uncertainty, Scott Cox seizes a moment to focus on all the long-run positives for our business.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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homebuyers
Marketing & Sales 10.07.25
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Architecture 09.30.25
How A Gamble On Floor Plans Can Be a Win for Homebuilders
If done right, floor plans can remove uncertainty for homebuyers and help builders close the sale. My top advice: Keep things simple, and make sure your teams understand how to read plans.
Marketing & Sales 07.01.25
When Homebuyers Pull Back, Builder Brands Must Step Up
In markets under stress, consistency, empathy, and value-driven messaging provide builders with a critical edge among today’s cautious buyers. Advisor Barbara Wray gets real about the path forward for homebuilders today.
Architecture 05.14.25
Design For Now, Market To What Homebuyers Are Really Feeling
What 60 ideas from the IBS stage reveal about how design, messaging, and community can meet today’s buyers where they are — mentally, practically, and with empathy.
Land 11.09.23
Eight Reasons To Be Gung Ho On Housing's Long Term Future
In a storm of uncertainty, Scott Cox seizes a moment to focus on all the long-run positives for our business.
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