TBDHomebuilding
Technology
Whether Good Signs Build Mojo Or Return To Hibernation, Prepare
All a strategist can do now is to recognize the hard work and thus far successful efforts of their teams in the face of stiff headwinds, and brace for what's ahead, come what may.
Together with
Constellation HomeBuilder Systems
Leadership
Ways Out Of Housing's 'Vicious Circle' Crisis: #1 Guest Workers
If there's a way through and out of America's supply-demand vicious circle whose byproduct is less affordability, immigrants will play a present, near-term-, and long-term future role.
Together with
FTS
Marketing & Sales
Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands
At any given time the hive of people with a vested interest in knowing exactly who a homebuilder is, what they stand for and what they strive for is – like many things – dizzying.
Marketing & Sales
How Builders Play Defense And Offense Through Volatile Times
Amidst an intense level of volatility, builders are, have been, and will continue to serve as textbook case studies in strategic ambidexterity ... 'both-and' vs. 'either-or.'
Together with
New Home Star
Marketing & Sales
Spring Selling 2023 Is Here ... Opportunity Lies In Patience
Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilding
Technology 02.22.23
Whether Good Signs Build Mojo Or Return To Hibernation, Prepare
All a strategist can do now is to recognize the hard work and thus far successful efforts of their teams in the face of stiff headwinds, and brace for what's ahead, come what may.
Leadership 02.21.23
Ways Out Of Housing's 'Vicious Circle' Crisis: #1 Guest Workers
If there's a way through and out of America's supply-demand vicious circle whose byproduct is less affordability, immigrants will play a present, near-term-, and long-term future role.
Marketing & Sales 02.21.23
Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands
At any given time the hive of people with a vested interest in knowing exactly who a homebuilder is, what they stand for and what they strive for is – like many things – dizzying.
Marketing & Sales 02.20.23
How Builders Play Defense And Offense Through Volatile Times
Amidst an intense level of volatility, builders are, have been, and will continue to serve as textbook case studies in strategic ambidexterity ... 'both-and' vs. 'either-or.'
Marketing & Sales 02.17.23
Spring Selling 2023 Is Here ... Opportunity Lies In Patience
Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.
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