TBDhomebuilding sales and marketing jobs

Why Homebuilders Should Stop Ignoring the Move-In Moment

Marketing & Sales

Why Homebuilders Should Stop Ignoring the Move-In Moment

Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.

Oversupply or Overreaction? DFW Market Needs To Hit Reset

Land

Oversupply or Overreaction? DFW Market Needs To Hit Reset

Scott Finfer breaks down the DFW-area oversupply crisis: post-pandemic assumptions, slower job growth, and mispriced inventory. Across the U.S., high-volume markets face similar risks. Finfer outlines five strategic moves to cut through the noise — and seize ground as bigger players pull back.

Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders

Marketing & Sales

Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders

Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.

Homebuilders Can Keep Selling 55+ Homes In A Tough Market

Marketing & Sales

Homebuilders Can Keep Selling 55+ Homes In A Tough Market

Deborah Blake's zero-base, customer-first framework helps builders win 55+ buyers in a down season.

How Homebuilders Can Fix Broken Buyer Conversion Now

Marketing & Sales

How Homebuilders Can Fix Broken Buyer Conversion Now

New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.

Together with

New Home Star

-
Why Homebuilders Should Stop Ignoring the Move-In Moment

Marketing & Sales

Why Homebuilders Should Stop Ignoring the Move-In Moment

Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.

Oversupply or Overreaction? DFW Market Needs To Hit Reset

Land

Oversupply or Overreaction? DFW Market Needs To Hit Reset

Scott Finfer breaks down the DFW-area oversupply crisis: post-pandemic assumptions, slower job growth, and mispriced inventory. Across the U.S., high-volume markets face similar risks. Finfer outlines five strategic moves to cut through the noise — and seize ground as bigger players pull back.

Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders

Marketing & Sales

Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders

Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.

Homebuilders Can Keep Selling 55+ Homes In A Tough Market

Marketing & Sales

Homebuilders Can Keep Selling 55+ Homes In A Tough Market

Deborah Blake's zero-base, customer-first framework helps builders win 55+ buyers in a down season.

How Homebuilders Can Fix Broken Buyer Conversion Now

Marketing & Sales

How Homebuilders Can Fix Broken Buyer Conversion Now

New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.

Together with

New Home Star

homebuilding sales and marketing jobs

Why Homebuilders Should Stop Ignoring the Move-In Moment

Marketing & Sales 07.11.25

Why Homebuilders Should Stop Ignoring the Move-In Moment

Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.

Oversupply or Overreaction? DFW Market Needs To Hit Reset

Land 06.30.25

Oversupply or Overreaction? DFW Market Needs To Hit Reset

Scott Finfer breaks down the DFW-area oversupply crisis: post-pandemic assumptions, slower job growth, and mispriced inventory. Across the U.S., high-volume markets face similar risks. Finfer outlines five strategic moves to cut through the noise — and seize ground as bigger players pull back.

Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders

Marketing & Sales 06.20.25

Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders

Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.

Homebuilders Can Keep Selling 55+ Homes In A Tough Market

Marketing & Sales 05.23.25

Homebuilders Can Keep Selling 55+ Homes In A Tough Market

Deborah Blake's zero-base, customer-first framework helps builders win 55+ buyers in a down season.

How Homebuilders Can Fix Broken Buyer Conversion Now

Marketing & Sales 04.15.25

How Homebuilders Can Fix Broken Buyer Conversion Now

New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.