TBDhomebuilding sales and marketing jobs
Marketing & Sales
Tech-Stack Fusion: Builders’ Road To Velocity And Control
Facing sliding demand and relentless price cuts, builders must take control. Unified tech stacks, AI-driven automation, and data transparency are the keys to faster cycles, lower costs, a stronger team culture, and better customer experience.
Together with
New Home Star
Architecture
How A Gamble On Floor Plans Can Be a Win for Homebuilders
If done right, floor plans can remove uncertainty for homebuyers and help builders close the sale. My top advice: Keep things simple, and make sure your teams understand how to read plans.
Marketing & Sales
Comfort Isn’t the Job: Bold CMOs Push Through Push-back
Taylor Morrison CMO Stephanie McCarty opens her Trust Vault with a hard truth: leadership isn’t about keeping people comfortable—it’s about having the courage to make the calls that move the business forward.
Marketing & Sales
Fed Up? Stop Waiting. Builders Must Push With Precision Now.
Forget the Fed’s signals. The bigger sales challenge is buyer doubt. Builders must act with urgency and precision. Buyer traffic exists, but trust and action are stalled. Here's how to convert with data and human clarity.
Together with
New Home Star
Marketing & Sales
Why Homebuilders Should Stop Ignoring the Move-In Moment
Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
homebuilding sales and marketing jobs
Marketing & Sales 10.03.25
Tech-Stack Fusion: Builders’ Road To Velocity And Control
Facing sliding demand and relentless price cuts, builders must take control. Unified tech stacks, AI-driven automation, and data transparency are the keys to faster cycles, lower costs, a stronger team culture, and better customer experience.
Architecture 09.30.25
How A Gamble On Floor Plans Can Be a Win for Homebuilders
If done right, floor plans can remove uncertainty for homebuyers and help builders close the sale. My top advice: Keep things simple, and make sure your teams understand how to read plans.
Marketing & Sales 09.17.25
Comfort Isn’t the Job: Bold CMOs Push Through Push-back
Taylor Morrison CMO Stephanie McCarty opens her Trust Vault with a hard truth: leadership isn’t about keeping people comfortable—it’s about having the courage to make the calls that move the business forward.
Marketing & Sales 07.30.25
Fed Up? Stop Waiting. Builders Must Push With Precision Now.
Forget the Fed’s signals. The bigger sales challenge is buyer doubt. Builders must act with urgency and precision. Buyer traffic exists, but trust and action are stalled. Here's how to convert with data and human clarity.
Marketing & Sales 07.11.25
Why Homebuilders Should Stop Ignoring the Move-In Moment
Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.
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