TBDhomebuilding sales and marketing jobs
Marketing & Sales
Fed Up? Stop Waiting. Builders Must Push With Precision Now.
Forget the Fed’s signals. The bigger sales challenge is buyer doubt. Builders must act with urgency and precision. Buyer traffic exists, but trust and action are stalled. Here's how to convert with data and human clarity.
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New Home Star
Marketing & Sales
Why Homebuilders Should Stop Ignoring the Move-In Moment
Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.
Land
Oversupply or Overreaction? DFW Market Needs To Hit Reset
Scott Finfer breaks down the DFW-area oversupply crisis: post-pandemic assumptions, slower job growth, and mispriced inventory. Across the U.S., high-volume markets face similar risks. Finfer outlines five strategic moves to cut through the noise — and seize ground as bigger players pull back.
Marketing & Sales
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Marketing & Sales
Homebuilders Can Keep Selling 55+ Homes In A Tough Market
Deborah Blake's zero-base, customer-first framework helps builders win 55+ buyers in a down season.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
homebuilding sales and marketing jobs
Marketing & Sales 07.30.25
Fed Up? Stop Waiting. Builders Must Push With Precision Now.
Forget the Fed’s signals. The bigger sales challenge is buyer doubt. Builders must act with urgency and precision. Buyer traffic exists, but trust and action are stalled. Here's how to convert with data and human clarity.
Marketing & Sales 07.11.25
Why Homebuilders Should Stop Ignoring the Move-In Moment
Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.
Land 06.30.25
Oversupply or Overreaction? DFW Market Needs To Hit Reset
Scott Finfer breaks down the DFW-area oversupply crisis: post-pandemic assumptions, slower job growth, and mispriced inventory. Across the U.S., high-volume markets face similar risks. Finfer outlines five strategic moves to cut through the noise — and seize ground as bigger players pull back.
Marketing & Sales 06.20.25
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Marketing & Sales 05.23.25
Homebuilders Can Keep Selling 55+ Homes In A Tough Market
Deborah Blake's zero-base, customer-first framework helps builders win 55+ buyers in a down season.
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