TBDhomebuilding sales and marketing jobs
Land
Oversupply or Overreaction? DFW Market Needs To Hit Reset
Scott Finfer breaks down the DFW-area oversupply crisis: post-pandemic assumptions, slower job growth, and mispriced inventory. Across the U.S., high-volume markets face similar risks. Finfer outlines five strategic moves to cut through the noise — and seize ground as bigger players pull back.
Marketing & Sales
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Marketing & Sales
Homebuilders Can Keep Selling 55+ Homes In A Tough Market
Deborah Blake's zero-base, customer-first framework helps builders win 55+ buyers in a down season.
Marketing & Sales
How Homebuilders Can Fix Broken Buyer Conversion Now
New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.
Together with
New Home Star
Marketing & Sales
A 2025 Spring Selling Mortgage Buydown Survival Guide
Homebuyers are hesitant, mortgage rates are stubborn, and buydown costs are rising. Smart homebuilders are turning to data to make every dollar count.
Together with
New Home Star
Marketing & Sales
Homebuilding’s Lessons from 2024, And What They Mean for 2025
A masterclass from New Home Star founder/CEO David Rice and marketing director Chris Laskowski on how builders can leverage resilience, precision, and trust to lead their teams forward in the months ahead.
Together with
New Home Star
Marketing & Sales
From Transact To Transform: How To Sell To 55+ Buyers
Find success in your 55+ sales efforts with five proven strategies focusing on the areas this discretionary homebuyer group prioritizes the most.
Marketing & Sales
How To Find Homebuyers In A Prospect Pool That's Shrinking ... For Now
Why homebuilders should be adding to -- not taking away from -- marketing resources, firepower, and influence on 2025 budget planning as buyers pause for both psychological and financial math reasons.
Together with
Audience Town
Marketing & Sales
New Social, AI Search Trends Upend Builders' Reliance On Google
“New home search will never be the same.” – Chris Laskowski, Director, Marketing, New Home Star
Together with
New Home Star
Marketing & Sales
Wray Of Light: Here's How To Keep Pace As Headwinds Stiffen
More than four out of five consumers think it’s a bad time to buy a home; here are seven strategies builders and developers can deploy as a more effective marketing plan to win sales.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
homebuilding sales and marketing jobs
Land 06.30.25
Oversupply or Overreaction? DFW Market Needs To Hit Reset
Scott Finfer breaks down the DFW-area oversupply crisis: post-pandemic assumptions, slower job growth, and mispriced inventory. Across the U.S., high-volume markets face similar risks. Finfer outlines five strategic moves to cut through the noise — and seize ground as bigger players pull back.
Marketing & Sales 06.20.25
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Marketing & Sales 05.23.25
Homebuilders Can Keep Selling 55+ Homes In A Tough Market
Deborah Blake's zero-base, customer-first framework helps builders win 55+ buyers in a down season.
Marketing & Sales 04.15.25
How Homebuilders Can Fix Broken Buyer Conversion Now
New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.
Marketing & Sales 02.05.25
A 2025 Spring Selling Mortgage Buydown Survival Guide
Homebuyers are hesitant, mortgage rates are stubborn, and buydown costs are rising. Smart homebuilders are turning to data to make every dollar count.
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