TBDhomebuilding marketing & sales
Marketing & Sales
To Add To Your Share of 2024 Homebuyers, Start Here
Earning customers’ trust and confidence starts with a consistent and focused marketing strategy.
Marketing & Sales
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
Marketing & Sales
This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling
In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.
Together with
New Home Star
Technology
Homebuilders Temper Upbeat Stance With A Dose Of Caution
Although market sentiment and performance – as an old friend used to say – are "better than when they were worse," few operators take a whole lot of comfort in believing that destructive turbulence is mostly over and done with.
Together with
Constellation HomeBuilder Systems
Leadership
As Gen-A.I. And Data Fuse With Homebuyers’ Journey, Trust Matters Most
A double-edged sword of accelerated technological and data applications growth in our high-speed economy adds angst to what is already an emotional – if not nerve-racking – process for home seekers in their lifetime’s most expensive and meaningful purchase.
Together with
Westwood Insurance Agency
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
homebuilding marketing & sales
Marketing & Sales 04.10.24
To Add To Your Share of 2024 Homebuyers, Start Here
Earning customers’ trust and confidence starts with a consistent and focused marketing strategy.
Marketing & Sales 02.19.24
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
Marketing & Sales 01.30.24
This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling
In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.
Technology 01.17.24
Homebuilders Temper Upbeat Stance With A Dose Of Caution
Although market sentiment and performance – as an old friend used to say – are "better than when they were worse," few operators take a whole lot of comfort in believing that destructive turbulence is mostly over and done with.
Leadership 01.10.24
As Gen-A.I. And Data Fuse With Homebuyers’ Journey, Trust Matters Most
A double-edged sword of accelerated technological and data applications growth in our high-speed economy adds angst to what is already an emotional – if not nerve-racking – process for home seekers in their lifetime’s most expensive and meaningful purchase.
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