TBDhomebuilding marketing & sales
Marketing & Sales
A 2025 Spring Selling Mortgage Buydown Survival Guide
Homebuyers are hesitant, mortgage rates are stubborn, and buydown costs are rising. Smart homebuilders are turning to data to make every dollar count.
Together with
New Home Star
Marketing & Sales
Homebuilding’s Lessons from 2024, And What They Mean for 2025
A masterclass from New Home Star founder/CEO David Rice and marketing director Chris Laskowski on how builders can leverage resilience, precision, and trust to lead their teams forward in the months ahead.
Together with
New Home Star
Marketing & Sales
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Together with
Audience Town
Marketing & Sales
How To Find Homebuyers In A Prospect Pool That's Shrinking ... For Now
Why homebuilders should be adding to -- not taking away from -- marketing resources, firepower, and influence on 2025 budget planning as buyers pause for both psychological and financial math reasons.
Together with
Audience Town
Marketing & Sales
Who'll Be First Movers Among Homebuilders In New Commission Regime?
The decoupling of buyer and seller agent commissions, removing these commissions from MLS listings, and the evolving regulatory environment have created a "Wild West" scenario.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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homebuilding marketing & sales
Marketing & Sales 02.05.25
A 2025 Spring Selling Mortgage Buydown Survival Guide
Homebuyers are hesitant, mortgage rates are stubborn, and buydown costs are rising. Smart homebuilders are turning to data to make every dollar count.
Marketing & Sales 12.12.24
Homebuilding’s Lessons from 2024, And What They Mean for 2025
A masterclass from New Home Star founder/CEO David Rice and marketing director Chris Laskowski on how builders can leverage resilience, precision, and trust to lead their teams forward in the months ahead.
Marketing & Sales 10.23.24
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Marketing & Sales 08.21.24
How To Find Homebuyers In A Prospect Pool That's Shrinking ... For Now
Why homebuilders should be adding to -- not taking away from -- marketing resources, firepower, and influence on 2025 budget planning as buyers pause for both psychological and financial math reasons.
Marketing & Sales 08.19.24
Who'll Be First Movers Among Homebuilders In New Commission Regime?
The decoupling of buyer and seller agent commissions, removing these commissions from MLS listings, and the evolving regulatory environment have created a "Wild West" scenario.
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