TBDhomebuilding marketing & sales
Leadership
How High Performing Builders Are Winning The Margin War
Margins are shrinking, and market tailwinds are gone. At Focus on Excellence in Denver, builder presidents shared the hard truths—and proven tactics—behind operational discipline, cycle-time mastery, and the relentless pursuit of efficiency.
Marketing & Sales
How Homebuilding Sales Became A Strategic Center Of Gravity
Dave Rice and New Home Star help turn homebuilder sales associates into data-powered business strategists and a linchpin to critical customer feedback. Here’s why that matters now more than ever.
Together with
New Home Star
Technology
Andrin Homes Turns Customer Pain Into Business Culture Shift
Facing the toughest Toronto market in decades, Andrin operationalized a proactive homeowner experience strategy. What started as a service platform became a catalyst for team alignment, trust, and performance.
Together with
Constellation HomeBuilder Systems
Marketing & Sales
Tech-Stack Fusion: Builders’ Road To Velocity And Control
Facing sliding demand and relentless price cuts, builders must take control. Unified tech stacks, AI-driven automation, and data transparency are the keys to faster cycles, lower costs, a stronger team culture, and better customer experience.
Together with
New Home Star
Architecture
How A Gamble On Floor Plans Can Be a Win for Homebuilders
If done right, floor plans can remove uncertainty for homebuyers and help builders close the sale. My top advice: Keep things simple, and make sure your teams understand how to read plans.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
homebuilding marketing & sales
Leadership 11.04.25
How High Performing Builders Are Winning The Margin War
Margins are shrinking, and market tailwinds are gone. At Focus on Excellence in Denver, builder presidents shared the hard truths—and proven tactics—behind operational discipline, cycle-time mastery, and the relentless pursuit of efficiency.
Marketing & Sales 10.27.25
How Homebuilding Sales Became A Strategic Center Of Gravity
Dave Rice and New Home Star help turn homebuilder sales associates into data-powered business strategists and a linchpin to critical customer feedback. Here’s why that matters now more than ever.
Technology 10.09.25
Andrin Homes Turns Customer Pain Into Business Culture Shift
Facing the toughest Toronto market in decades, Andrin operationalized a proactive homeowner experience strategy. What started as a service platform became a catalyst for team alignment, trust, and performance.
Marketing & Sales 10.03.25
Tech-Stack Fusion: Builders’ Road To Velocity And Control
Facing sliding demand and relentless price cuts, builders must take control. Unified tech stacks, AI-driven automation, and data transparency are the keys to faster cycles, lower costs, a stronger team culture, and better customer experience.
Architecture 09.30.25
How A Gamble On Floor Plans Can Be a Win for Homebuilders
If done right, floor plans can remove uncertainty for homebuyers and help builders close the sale. My top advice: Keep things simple, and make sure your teams understand how to read plans.
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