TBDhomebuilding marketing and sales training
Technology
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
Together with
Constellation Homebuilder Systems
Marketing & Sales
New Social, AI Search Trends Upend Builders' Reliance On Google
“New home search will never be the same.” – Chris Laskowski, Director, Marketing, New Home Star
Together with
New Home Star
Marketing & Sales
Wray Of Light: Here's How To Keep Pace As Headwinds Stiffen
More than four out of five consumers think it’s a bad time to buy a home; here are seven strategies builders and developers can deploy as a more effective marketing plan to win sales.
Marketing & Sales
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Marketing & Sales
A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines
While homebuilders excel at reducing barriers through incentives, they must also focus on creating a stronger emotional connection with potential buyers.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
homebuilding marketing and sales training
Technology 08.05.24
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
Marketing & Sales 08.02.24
New Social, AI Search Trends Upend Builders' Reliance On Google
“New home search will never be the same.” – Chris Laskowski, Director, Marketing, New Home Star
Marketing & Sales 07.26.24
Wray Of Light: Here's How To Keep Pace As Headwinds Stiffen
More than four out of five consumers think it’s a bad time to buy a home; here are seven strategies builders and developers can deploy as a more effective marketing plan to win sales.
Marketing & Sales 06.24.24
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Marketing & Sales 06.07.24
A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines
While homebuilders excel at reducing barriers through incentives, they must also focus on creating a stronger emotional connection with potential buyers.
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