TBDhomebuilding marketing analytics
Technology
Andrin Homes Turns Customer Pain Into Business Culture Shift
Facing the toughest Toronto market in decades, Andrin operationalized a proactive homeowner experience strategy. What started as a service platform became a catalyst for team alignment, trust, and performance.
Together with
Constellation HomeBuilder Systems
Marketing & Sales
Tech-Stack Fusion: Builders’ Road To Velocity And Control
Facing sliding demand and relentless price cuts, builders must take control. Unified tech stacks, AI-driven automation, and data transparency are the keys to faster cycles, lower costs, a stronger team culture, and better customer experience.
Together with
New Home Star
Marketing & Sales
Comfort Isn’t the Job: Bold CMOs Push Through Push-back
Taylor Morrison CMO Stephanie McCarty opens her Trust Vault with a hard truth: leadership isn’t about keeping people comfortable—it’s about having the courage to make the calls that move the business forward.
Marketing & Sales
How Homebuilders Can Fix Broken Buyer Conversion Now
New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.
Together with
New Home Star
Leadership
Sekisui House: A 2025 Player-To-Watch In U.S. Homebuilding
Sekisui House’s ultra-long-term strategic blueprint puts U.S. homebuilders on notice in 2025, when competition -- and durable resiliency -- is the name of the game.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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homebuilding marketing analytics
Technology 10.09.25
Andrin Homes Turns Customer Pain Into Business Culture Shift
Facing the toughest Toronto market in decades, Andrin operationalized a proactive homeowner experience strategy. What started as a service platform became a catalyst for team alignment, trust, and performance.
Marketing & Sales 10.03.25
Tech-Stack Fusion: Builders’ Road To Velocity And Control
Facing sliding demand and relentless price cuts, builders must take control. Unified tech stacks, AI-driven automation, and data transparency are the keys to faster cycles, lower costs, a stronger team culture, and better customer experience.
Marketing & Sales 09.17.25
Comfort Isn’t the Job: Bold CMOs Push Through Push-back
Taylor Morrison CMO Stephanie McCarty opens her Trust Vault with a hard truth: leadership isn’t about keeping people comfortable—it’s about having the courage to make the calls that move the business forward.
Marketing & Sales 04.15.25
How Homebuilders Can Fix Broken Buyer Conversion Now
New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.
Leadership 01.06.25
Sekisui House: A 2025 Player-To-Watch In U.S. Homebuilding
Sekisui House’s ultra-long-term strategic blueprint puts U.S. homebuilders on notice in 2025, when competition -- and durable resiliency -- is the name of the game.
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