TBDhomebuilding economics news
Marketing & Sales
How Homebuilders Are Battling Now In A Slow Or Stalled Market
New Home Star strategist Dan White unpacks what went wrong with spring sales—and what smart builders are doing now. Amid pricing pressure and buyer hesitation, public builders are pushing hard for share.
Together with
New Home Star
Leadership
Lennar’s Q2 Results Redefine Homebuilding Power Play
As housing demand softens and builder confidence fades, Lennar’s asset-light strategy, pricing flexibility, and volume-first execution offer a roadmap—and a warning—for the rest of the industry.
Land
Steel, Skeptics, And The Real Innovators In U.S. Homebuilding
TBD MasterClass contributor Scott Finfer shares a brutally honest tale of land, failed dreams, and a new bet on steel-frame homes in Texas. It's not just bold — it might actually work.
Marketing & Sales
Do Homebuilders Waste Money On Marketing No One Trusts?
To build rapport with buyers, homebuilders need to be upfront, shift from selling to educating, and evolve their marketing strategies. Marketing strategist Barbara Wray shares time- and cycle-tested secrets.
Leadership
KB Home Guidance Cut Bodes Sharper Sector Challenges Ahead
In a reflection of broader market tensions, KB Home — following on an earlier lowered guidance from Lennar — drastically revises its 2025 outlook downward amid weakening consumer confidence and escalating costs.
SIGN UP FOR OUR DAILY NEWSLETTER
Keep up with the latest and most popular content.
TBDVOICES
Check out what some of the key voices in the industry have to say.
DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
homebuilding economics news
Marketing & Sales 06.19.25
How Homebuilders Are Battling Now In A Slow Or Stalled Market
New Home Star strategist Dan White unpacks what went wrong with spring sales—and what smart builders are doing now. Amid pricing pressure and buyer hesitation, public builders are pushing hard for share.
Leadership 06.17.25
Lennar’s Q2 Results Redefine Homebuilding Power Play
As housing demand softens and builder confidence fades, Lennar’s asset-light strategy, pricing flexibility, and volume-first execution offer a roadmap—and a warning—for the rest of the industry.
Land 04.07.25
Steel, Skeptics, And The Real Innovators In U.S. Homebuilding
TBD MasterClass contributor Scott Finfer shares a brutally honest tale of land, failed dreams, and a new bet on steel-frame homes in Texas. It's not just bold — it might actually work.
Marketing & Sales 03.28.25
Do Homebuilders Waste Money On Marketing No One Trusts?
To build rapport with buyers, homebuilders need to be upfront, shift from selling to educating, and evolve their marketing strategies. Marketing strategist Barbara Wray shares time- and cycle-tested secrets.
Leadership 03.25.25
KB Home Guidance Cut Bodes Sharper Sector Challenges Ahead
In a reflection of broader market tensions, KB Home — following on an earlier lowered guidance from Lennar — drastically revises its 2025 outlook downward amid weakening consumer confidence and escalating costs.
DATA DELIVERED TO YOUR INBOX
Keep up with the latest data and most popular content.
