TBDhomebuilding customer insight
Marketing & Sales
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales
Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus
"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.
Leadership
A Millennial - GenZ New Home Flash Point: Keep It Simple, Or Else
To navigate a tougher path to a homeowners' insurance solution, more homebuilders pivot to embedding a solution seamlessly into their buyers’ experience.
Together with
Westwood Insurance Agency
Leadership
What 'Most Admired' Means And Why It Matters To Homebuilders Today
Our TBD Player explores -- one-to-one with Tri Pointe Homes CEO Doug Bauer -- how the Fortune World's Most Admired Companies recognition reflects a business measure of value and a cultural capability point of difference.
Technology
Homebuilders Temper Upbeat Stance With A Dose Of Caution
Although market sentiment and performance – as an old friend used to say – are "better than when they were worse," few operators take a whole lot of comfort in believing that destructive turbulence is mostly over and done with.
Together with
Constellation Homebuilder Systems
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
homebuilding customer insight
Marketing & Sales 07.09.24
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales 05.17.24
Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus
"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.
Leadership 02.01.24
A Millennial - GenZ New Home Flash Point: Keep It Simple, Or Else
To navigate a tougher path to a homeowners' insurance solution, more homebuilders pivot to embedding a solution seamlessly into their buyers’ experience.
Leadership 01.31.24
What 'Most Admired' Means And Why It Matters To Homebuilders Today
Our TBD Player explores -- one-to-one with Tri Pointe Homes CEO Doug Bauer -- how the Fortune World's Most Admired Companies recognition reflects a business measure of value and a cultural capability point of difference.
Technology 01.17.24
Homebuilders Temper Upbeat Stance With A Dose Of Caution
Although market sentiment and performance – as an old friend used to say – are "better than when they were worse," few operators take a whole lot of comfort in believing that destructive turbulence is mostly over and done with.
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