Leadership

CX Investments Now Will Pay Long-Term Business Dividends

It takes people, trusted partners, training, data, information technology, and plain-old care to take pain out of a new-home purchase. Here’s why it’s worth it.

Marketing & Sales

How A Homebuilder Stands Out In Florida's Fierce Competitive Arena

"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes

Marketing & Sales

Resiliency Test: A New Playbook For Weakening Consumer Mojo

What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.

Marketing & Sales

Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus

"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.