TBDhomebuilding customer experience
Marketing & Sales
Why Homebuilders Should Stop Ignoring the Move-In Moment
Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.
Technology
Playbook For 2025: Build Data, Tech On Firm Process Foundation
How foundational change positions homebuilders to compete and thrive in 2025’s demanding market and to pivot into data, technology, and experience-driven organizations.
Together with
Cecilian Partners
Marketing & Sales
An Industry-First Leap In Digital Homebuying Goes Live In Real-Time
Hayden Homes Unveils a Revolutionary Digital Platform Redefining Home Shopping, Design, and Purchase. Here's our exclusive analysis.
Leadership
The Impact of Natural Disasters On New-Home Affordability
Just as mortgage rates show their first glimmers of relief in the weeks and months ahead, natural disasters rear up as a daunting new roadblock to home affordability
Together with
Westwood Insurance Agency
Technology
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
Together with
Constellation HomeBuilder Systems
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
homebuilding customer experience
Marketing & Sales 07.11.25
Why Homebuilders Should Stop Ignoring the Move-In Moment
Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.
Technology 01.15.25
Playbook For 2025: Build Data, Tech On Firm Process Foundation
How foundational change positions homebuilders to compete and thrive in 2025’s demanding market and to pivot into data, technology, and experience-driven organizations.
Marketing & Sales 11.13.24
An Industry-First Leap In Digital Homebuying Goes Live In Real-Time
Hayden Homes Unveils a Revolutionary Digital Platform Redefining Home Shopping, Design, and Purchase. Here's our exclusive analysis.
Leadership 10.16.24
The Impact of Natural Disasters On New-Home Affordability
Just as mortgage rates show their first glimmers of relief in the weeks and months ahead, natural disasters rear up as a daunting new roadblock to home affordability
Technology 08.05.24
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
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