TBDhomebuilding business news
Leadership
Here's Why Randy Mickle Has Joined Drees At This Moment
The new Southeast Regional President brings big, national builder experience to a multigenerational homebuilder with bold goals for its centennial.
Marketing & Sales
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Marketing & Sales
How Homebuilders Are Battling Now In A Slow Or Stalled Market
New Home Star strategist Dan White unpacks what went wrong with spring sales—and what smart builders are doing now. Amid pricing pressure and buyer hesitation, public builders are pushing hard for share.
Together with
New Home Star
Leadership
Lennar’s Q2 Results Redefine Homebuilding Power Play
As housing demand softens and builder confidence fades, Lennar’s asset-light strategy, pricing flexibility, and volume-first execution offer a roadmap—and a warning—for the rest of the industry.
Leadership
Leadership Transformation, Not Just Another Industry Event
At Focus On Excellence, Chris Ertel and Johanna Buurman will lead a hands-on, transformative journey for homebuilding business leaders ready to move beyond analog operations.





homebuilding business news
Leadership 06.20.25
Here's Why Randy Mickle Has Joined Drees At This Moment
The new Southeast Regional President brings big, national builder experience to a multigenerational homebuilder with bold goals for its centennial.
Marketing & Sales 06.20.25
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Marketing & Sales 06.19.25
How Homebuilders Are Battling Now In A Slow Or Stalled Market
New Home Star strategist Dan White unpacks what went wrong with spring sales—and what smart builders are doing now. Amid pricing pressure and buyer hesitation, public builders are pushing hard for share.
Leadership 06.17.25
Lennar’s Q2 Results Redefine Homebuilding Power Play
As housing demand softens and builder confidence fades, Lennar’s asset-light strategy, pricing flexibility, and volume-first execution offer a roadmap—and a warning—for the rest of the industry.
Leadership 06.04.25
Leadership Transformation, Not Just Another Industry Event
At Focus On Excellence, Chris Ertel and Johanna Buurman will lead a hands-on, transformative journey for homebuilding business leaders ready to move beyond analog operations.