TBDhomebuilding business news
Land
A Private Builder's Dilemma: Gross Margin Or Sales Velocity?
Ignoring market signals puts private builders at risk of period cost creep, stalled cash flow, and eroding lender confidence—as rivals capture share, suppliers shift loyalty, and inventory languishes. In a market where stall speed can be fatal, meeting the market early becomes a compelling choice.
Leadership
Private Builders Trade Margin For Market Positioning Gains
July orders rose 3.2% despite the season’s usual slowdown. Incentives climbed, margins fell, and community counts grew 17% year over year.
Leadership
Five Presidents, One Goal: Let's Build The 2030 Homebuilder Now
At Focus On Excellence 2025, five presidents share hard-won strategies for thriving now and building for the next decade.
Marketing & Sales
Why Homebuilding Brand Integrity Starts On The Inside
Before your customers believe in you, your team has to. Stephanie McCarty opens her Trust Vault with hard-earned lessons on how real marketing leaders build brands that last—from culture out, not campaign in.
Leadership
Fred Rothman’s Quiet Power: A Salute To Lennar’s Relentless Operator
After nearly two decades shaping Lennar’s operational core, Fred Rothman steps down, leaving behind a legacy of precision, patience, and purpose.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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homebuilding business news
Land 08.14.25
A Private Builder's Dilemma: Gross Margin Or Sales Velocity?
Ignoring market signals puts private builders at risk of period cost creep, stalled cash flow, and eroding lender confidence—as rivals capture share, suppliers shift loyalty, and inventory languishes. In a market where stall speed can be fatal, meeting the market early becomes a compelling choice.
Leadership 08.12.25
Private Builders Trade Margin For Market Positioning Gains
July orders rose 3.2% despite the season’s usual slowdown. Incentives climbed, margins fell, and community counts grew 17% year over year.
Leadership 08.08.25
Five Presidents, One Goal: Let's Build The 2030 Homebuilder Now
At Focus On Excellence 2025, five presidents share hard-won strategies for thriving now and building for the next decade.
Marketing & Sales 08.08.25
Why Homebuilding Brand Integrity Starts On The Inside
Before your customers believe in you, your team has to. Stephanie McCarty opens her Trust Vault with hard-earned lessons on how real marketing leaders build brands that last—from culture out, not campaign in.
Leadership 08.04.25
Fred Rothman’s Quiet Power: A Salute To Lennar’s Relentless Operator
After nearly two decades shaping Lennar’s operational core, Fred Rothman steps down, leaving behind a legacy of precision, patience, and purpose.
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