TBDhomebuilding business news
Marketing & Sales
Do Homebuilders Waste Money On Marketing No One Trusts?
To build rapport with buyers, homebuilders need to be upfront, shift from selling to educating, and evolve their marketing strategies. Marketing strategist Barbara Wray shares time- and cycle-tested secrets.
Technology
Brandon Elliott’s Next Big Thing: An Uber-Style Building Trades Platform
After selling Elliott Homes to Meritage, the Gulfport, Miss.-based entrepreneur sets his sights on transforming trades with a logistics-tech startup that aims to make construction faster, smarter, and more affordable—starting with siding.
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New Home Star
Leadership
Fire-Ready Future Forward: KB Home Builds Hardened Homes At Scale
Escondido, CA-area’s Dixon Trail becomes the nation’s first IBHS-certified Wildfire Prepared Neighborhood—fusing resilience, affordability, and innovation into a new model for community design.
Leadership
KB Home Guidance Cut Bodes Sharper Sector Challenges Ahead
In a reflection of broader market tensions, KB Home — following on an earlier lowered guidance from Lennar — drastically revises its 2025 outlook downward amid weakening consumer confidence and escalating costs.
Leadership
Lennar: Volume Wins, Everyone Else Adjusts To 'Share The Pain'
In a slower housing market, Lennar leans into a land-light, asset-light strategy, doubling down on sales pace—even at the cost of incentives and margin compression. The message to suppliers: help us cut costs, or risk being cut out.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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homebuilding business news
Marketing & Sales 03.28.25
Do Homebuilders Waste Money On Marketing No One Trusts?
To build rapport with buyers, homebuilders need to be upfront, shift from selling to educating, and evolve their marketing strategies. Marketing strategist Barbara Wray shares time- and cycle-tested secrets.
Technology 03.27.25
Brandon Elliott’s Next Big Thing: An Uber-Style Building Trades Platform
After selling Elliott Homes to Meritage, the Gulfport, Miss.-based entrepreneur sets his sights on transforming trades with a logistics-tech startup that aims to make construction faster, smarter, and more affordable—starting with siding.
Leadership 03.27.25
Fire-Ready Future Forward: KB Home Builds Hardened Homes At Scale
Escondido, CA-area’s Dixon Trail becomes the nation’s first IBHS-certified Wildfire Prepared Neighborhood—fusing resilience, affordability, and innovation into a new model for community design.
Leadership 03.25.25
KB Home Guidance Cut Bodes Sharper Sector Challenges Ahead
In a reflection of broader market tensions, KB Home — following on an earlier lowered guidance from Lennar — drastically revises its 2025 outlook downward amid weakening consumer confidence and escalating costs.
Leadership 03.24.25
Lennar: Volume Wins, Everyone Else Adjusts To 'Share The Pain'
In a slower housing market, Lennar leans into a land-light, asset-light strategy, doubling down on sales pace—even at the cost of incentives and margin compression. The message to suppliers: help us cut costs, or risk being cut out.
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