How powerfully will the blended allure of desirably-priced housing and liberation from a daily commute move people to move, predictably?
A fissure that separates homeownership opportunity and new home sales has emerged in an increasingly bubbly, frenetic demand market. Can builders build a bridge back to first-time, entry level buyers?
Marketing & Sales 06.16.21
The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.
Marketing & Sales 06.15.21
A tipping point in inventory tightness is not just a moment for financial reforecasts, but a time to double-down focus on customers -- who now will enjoy more buying options.
Who's right about which prediction is exactly the focus area strategists would do well to dispel from their priority agendas right now. Instead of focusing on a bubble, redouble commitment instead to becoming listeners, learners, understanders of what customers feel, think, fear and do.
Judging by our mail, you all agree that Maggie Goldstone, our Design Director, makes us look good. We asked her to explain from where her magic comes.
The secret-sauce behind the trajectory of the decade's most high-momentum homebuilding enterprise, and why there's no reason to think it will stop at being a top-5-ranked builder.