TBDHomebuilder Strategies
Leadership
Here's Why Randy Mickle Has Joined Drees At This Moment
The new Southeast Regional President brings big, national builder experience to a multigenerational homebuilder with bold goals for its centennial.
Marketing & Sales
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Leadership
Moody’s Christian deRitis To Take The Stage At Focus On Excellence
Moody’s economist Cristian deRitis to keynote Focus On Excellence 2025, where homebuilding’s enterprise leaders sharpen operational and leadership readiness.
Leadership
Leadership Transformation, Not Just Another Industry Event
At Focus On Excellence, Chris Ertel and Johanna Buurman will lead a hands-on, transformative journey for homebuilding business leaders ready to move beyond analog operations.
Leadership
Where Homebuilding Wisdom And AI Talent Build What's Next
Focus On Excellence 2025 is where hard-won insight meets next-gen fluency—in one room, for two days, to build firms to survive through to 2030, and thrive well beyond.





Homebuilder Strategies
Leadership 06.20.25
Here's Why Randy Mickle Has Joined Drees At This Moment
The new Southeast Regional President brings big, national builder experience to a multigenerational homebuilder with bold goals for its centennial.
Marketing & Sales 06.20.25
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Leadership 06.11.25
Moody’s Christian deRitis To Take The Stage At Focus On Excellence
Moody’s economist Cristian deRitis to keynote Focus On Excellence 2025, where homebuilding’s enterprise leaders sharpen operational and leadership readiness.
Leadership 06.04.25
Leadership Transformation, Not Just Another Industry Event
At Focus On Excellence, Chris Ertel and Johanna Buurman will lead a hands-on, transformative journey for homebuilding business leaders ready to move beyond analog operations.
Leadership 06.02.25
Where Homebuilding Wisdom And AI Talent Build What's Next
Focus On Excellence 2025 is where hard-won insight meets next-gen fluency—in one room, for two days, to build firms to survive through to 2030, and thrive well beyond.