TBDHomebuilder Strategies
Leadership
Four Futures of Homebuilding: Which One Are You Ready For?
The future of U.S. homebuilding won’t unfold in a straight line. At Focus On Excellence, leaders will work through four bold scenarios that sharpen decisions for 2026—and reshape the industry by 2030.
Leadership
Pulte’s Margin Discipline Defies A Price War Among The Big 3
In Q2, Pulte bets on product mix and confidence-driven buyers. Margin-first strategy sets it apart from Lennar and D.R. Horton
Leadership
Century Communities' People-First Edge Is No Soft Strategy
Century Communities EVP Jim Francescon unpacks how trust, transparency, and a people-powered culture fuel high performance — even in a volatile 2025 housing market.
Leadership
Here's Why Randy Mickle Has Joined Drees At This Moment
The new Southeast Regional President brings big, national builder experience to a multigenerational homebuilder with bold goals for its centennial.
Marketing & Sales
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.





Homebuilder Strategies
Leadership 08.29.25
Four Futures of Homebuilding: Which One Are You Ready For?
The future of U.S. homebuilding won’t unfold in a straight line. At Focus On Excellence, leaders will work through four bold scenarios that sharpen decisions for 2026—and reshape the industry by 2030.
Leadership 07.24.25
Pulte’s Margin Discipline Defies A Price War Among The Big 3
In Q2, Pulte bets on product mix and confidence-driven buyers. Margin-first strategy sets it apart from Lennar and D.R. Horton
Leadership 07.10.25
Century Communities' People-First Edge Is No Soft Strategy
Century Communities EVP Jim Francescon unpacks how trust, transparency, and a people-powered culture fuel high performance — even in a volatile 2025 housing market.
Leadership 06.20.25
Here's Why Randy Mickle Has Joined Drees At This Moment
The new Southeast Regional President brings big, national builder experience to a multigenerational homebuilder with bold goals for its centennial.
Marketing & Sales 06.20.25
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.