homebuilder confidence

The Demand Debate: Who's Down For The Real Count?

Capital 10.14.21

The Demand Debate: Who's Down For The Real Count?

Why are household formation rates falling? Here's five vital statistics in structural demand builders can not afford to ignore.

Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market

Marketing & Sales 05.18.21

Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market

Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.