TBDhome insurance crisis
Leadership
Insurance Costs Now Define Housing’s Affordability Equation
Insurance premiums have soared nearly 70% in five years, now consuming almost one in ten housing dollars. Homebuilders who plan for insurability early protect both margins and buyer trust.
Together with
Westwood Insurance Agency
Leadership
Trust Premium: Insurance Becomes A Sales Accelerator
In today’s affordability squeeze, insurance confidence isn’t optional. Builders who deliver transparency and predictability earn buyer trust—and faster closings.
Together with
Westwood Insurance Agency
Leadership
Designing Insurable Homes: Why Location Comes First
With rising premiums, shifting coverage availability, and more frequent natural disasters, builders today face a new kind of challenge.
Together with
Westwood Insurance Agency
Leadership
Insurance Moves Upstream in Homebuilders’ Land Decisions
Climate risk and carrier retreat are redrawing the development map. Builders who treat insurability like infrastructure can protect projects and margins.
Together with
Westwood Insurance Agency
Leadership
From Buyers to Evangelizers: The ROI of Customer Experience
In a high-cost, high-interest environment, post-close care and transparent insurance programs are key catalysts for referrals and lasting customer relationships.
Together with
Westwood Insurance Agency
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
home insurance crisis
Leadership 10.08.25
Insurance Costs Now Define Housing’s Affordability Equation
Insurance premiums have soared nearly 70% in five years, now consuming almost one in ten housing dollars. Homebuilders who plan for insurability early protect both margins and buyer trust.
Leadership 09.11.25
Trust Premium: Insurance Becomes A Sales Accelerator
In today’s affordability squeeze, insurance confidence isn’t optional. Builders who deliver transparency and predictability earn buyer trust—and faster closings.
Leadership 08.26.25
Designing Insurable Homes: Why Location Comes First
With rising premiums, shifting coverage availability, and more frequent natural disasters, builders today face a new kind of challenge.
Leadership 08.19.25
Insurance Moves Upstream in Homebuilders’ Land Decisions
Climate risk and carrier retreat are redrawing the development map. Builders who treat insurability like infrastructure can protect projects and margins.
Leadership 07.22.25
From Buyers to Evangelizers: The ROI of Customer Experience
In a high-cost, high-interest environment, post-close care and transparent insurance programs are key catalysts for referrals and lasting customer relationships.
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