Architecture

Could Bigger Apartments Reverse America's Birth Decline?

A new study from the Institute for Family Studies links shrinking apartments to falling birth rates. It suggests developers could help stabilize the nation’s population by building more family-sized rental homes.

Marketing & Sales

Why Homebuilders Must Widen Their Lens On Today’s Buyers

Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.

Leadership

Customer Focus Point: Mind The Growing Gap Impact On Demand

The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.