TBDeconomics
Marketing & Sales
When Homebuyers Pull Back, Builder Brands Must Step Up
In markets under stress, consistency, empathy, and value-driven messaging provide builders with a critical edge among today’s cautious buyers. Advisor Barbara Wray gets real about the path forward for homebuilders today.
Land
How Our 'Stuck' Housing Market Mutes Healthy Mobility
Our need to move socially and economically is the central theme in the recent book from Atlantic editor Yoni Appelbaum.
Products
Margins Tighten, Value-Add Matters In Construction Supply
Even as overall construction supply revenues inch upward, Webb Analytics’ deep dive into the $600B pro channel reveals a shifting reality: declining unit volume, cautious outlooks, and strategic bright spots in value-added manufacturing and service partnerships.
Architecture
Design For Now, Market To What Homebuyers Are Really Feeling
What 60 ideas from the IBS stage reveal about how design, messaging, and community can meet today’s buyers where they are — mentally, practically, and with empathy.
Land
Depending On Your Market, Next 6 Months May Go Up Or Down
Wolfe Research respondents expect 3rd quarter Order trends to match normal seasonality with nearly an equal number of Private Builders expecting 3Q to outperform normal seasonality versus underperform.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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economics
Marketing & Sales 07.01.25
When Homebuyers Pull Back, Builder Brands Must Step Up
In markets under stress, consistency, empathy, and value-driven messaging provide builders with a critical edge among today’s cautious buyers. Advisor Barbara Wray gets real about the path forward for homebuilders today.
Land 06.22.25
How Our 'Stuck' Housing Market Mutes Healthy Mobility
Our need to move socially and economically is the central theme in the recent book from Atlantic editor Yoni Appelbaum.
Products 05.16.25
Margins Tighten, Value-Add Matters In Construction Supply
Even as overall construction supply revenues inch upward, Webb Analytics’ deep dive into the $600B pro channel reveals a shifting reality: declining unit volume, cautious outlooks, and strategic bright spots in value-added manufacturing and service partnerships.
Architecture 05.14.25
Design For Now, Market To What Homebuyers Are Really Feeling
What 60 ideas from the IBS stage reveal about how design, messaging, and community can meet today’s buyers where they are — mentally, practically, and with empathy.
Land 07.13.23
Depending On Your Market, Next 6 Months May Go Up Or Down
Wolfe Research respondents expect 3rd quarter Order trends to match normal seasonality with nearly an equal number of Private Builders expecting 3Q to outperform normal seasonality versus underperform.
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