Marketing & Sales 12.09.21
How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.
It's crystal ball time in housing, and a number of factors bedeviling homebuilders' production and value cycles remain stubbornly resistant to modeling a plan. Welcome to a new normal of de-risking 2022 operations for uncertainty ahead.
2022's word-of-the-year for homebuilders and their partners: Capability. And in most cases, that means deep pockets, deep local scale, and deep relationships with vendors.
Nine million job openings, nine million active job seekers, and seven million fewer people employed than in April 2020. What gives?
Tesla's multi-pronged vision and strategy may be the first at breaking through the housing disruption barrier by focusing not just on construction, but what people value in their property as well.
Commodities and Covid are inseparable in how they'll shape housing dynamics in 2022 and beyond. Here's what that means.
Battles with local, regional, state, and federal regulators currently pass too much cost burden to people sitting at kitchen tables. What can and should housing's leaders do about that now?
Two terms have surfaced in the spotty, choppy limbo market dynamic that has checked up both construction flow and demand mojo: Pause and Concessions.
Marketing & Sales 07.06.21
Post-pandemic post-traumatic stress crops up as a risk to morale and focus in the ranks among builders as they encounter an unending barrage of real-time challenges. The moment will redefine housing's leaders.
Soft-landing scenarios ... we've heard them before. Here's ways leaders can control where their firms wind up coming out of price-shock bottlenecks in the months ahead.