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Trumark Lands In Colorado's Front Range: The Inside Story

Land 10.12.21

Trumark Lands In Colorado's Front Range: The Inside Story

Trumark Colorado division president Scott Davis opens up on the challenges and opportunities of launching a de nova market expansion in a pandemic-era mobility magnet.

Sticker Shock Has Brought Down Titans Before ... It Can Do So Again

Capital 10.06.21

Sticker Shock Has Brought Down Titans Before ... It Can Do So Again

Builders -- whether they want to or not -- are testing price elasticity limits of customers. Those customers have a known history of changing their behavior when costs exceed their tolerance point. Here's how.