TBDdesign
Architecture
Trailblazers '23: Pearl Homes Aims At Housing's Three-Headed Hydra
Marshall Gobuty's Pearl Homes game plan is to ramp up an enterprise scale capability platform – using the net zero, LEED, solar-battery-powered blend as a scaleable ingredient brand -- for housing as a solution.
Leadership
Homebuilding Lightning In A Bottle For A Soaring 2nd Time Start-Up
Greenwood Homes – which cut its first new communities' ribbons in very late 2020 has catapulted to just shy of $200 million in expected 2023 revenues across its three mid-Atlantic operating nodes.
Marketing & Sales
Demographics Data Reveal 2030s Tipping Point For U.S. Housing
Brookings Institution senior fellow William Frey's recent analysis of a 2nd release of data points from the Census Bureau's 2020 decennial census has three highlights market-rate residential real estate and construction strategists will appreciate are right in their wheelhouse.
Architecture
Why Spec Homes' Success May Light A Path To Housing's Future
Dire constraints come with benefits. They may actually ignite profitably-produced affordable, sustainable, and resilient housing. Simpler and more standardized.
Architecture
Value Engineering Is Only Partly About Design And Price ... It's A Strategy
Tactics and tailwinds – necessary and successful as they've been in stemming what could have been a rout from the start of 2023 – amount to this: They've bought builders time.





design
Architecture 08.11.23
Trailblazers '23: Pearl Homes Aims At Housing's Three-Headed Hydra
Marshall Gobuty's Pearl Homes game plan is to ramp up an enterprise scale capability platform – using the net zero, LEED, solar-battery-powered blend as a scaleable ingredient brand -- for housing as a solution.
Leadership 08.09.23
Homebuilding Lightning In A Bottle For A Soaring 2nd Time Start-Up
Greenwood Homes – which cut its first new communities' ribbons in very late 2020 has catapulted to just shy of $200 million in expected 2023 revenues across its three mid-Atlantic operating nodes.
Marketing & Sales 08.07.23
Demographics Data Reveal 2030s Tipping Point For U.S. Housing
Brookings Institution senior fellow William Frey's recent analysis of a 2nd release of data points from the Census Bureau's 2020 decennial census has three highlights market-rate residential real estate and construction strategists will appreciate are right in their wheelhouse.
Architecture 06.23.23
Why Spec Homes' Success May Light A Path To Housing's Future
Dire constraints come with benefits. They may actually ignite profitably-produced affordable, sustainable, and resilient housing. Simpler and more standardized.
Architecture 05.01.23
Value Engineering Is Only Partly About Design And Price ... It's A Strategy
Tactics and tailwinds – necessary and successful as they've been in stemming what could have been a rout from the start of 2023 – amount to this: They've bought builders time.