The New Home Trends Institute, the new consumer-insights unit of John Burns Real Estate Consulting, shares what people want in 2021 kitchens in a TBD exclusive.
Marketing & Sales 08.25.21
As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.
Marketing & Sales 08.20.21
Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.
Fresh Pew Research affirms a mindset shift toward bigger, less dense, houses, versus walkable access to neighborhood retail, food, health, and entertainment connections. Two big questions here.
Marketing & Sales 07.12.21
The same people that brought the world the very first 'Me Generation,' are now spurring a We Generation surge to multiple generations living under a single roof.
An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?
How powerfully will the blended allure of desirably-priced housing and liberation from a daily commute move people to move, predictably?
The Wall Street Journal/Realtor.com emerging housing markets index for the Summer of '21 heatmaps pandemic-era boomtowns.
Marketing & Sales 07.02.21
Three million "unplanned" retirees in the past year swell 55-plus demand, and further open opportunity for new communities that offer post-career living on a tighter budget.
Marketing & Sales 06.16.21
The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.