TBDdemographics

Next-Normal Mobility Rewards Relocation, Repurpose, Reuse

Land

Next-Normal Mobility Rewards Relocation, Repurpose, Reuse

No. 10 among trends that will transform homebuilding by 2030: Adaptation -- in an era defined by a pandemic virus that shows no sign it will stop making all the rules -- will reignite migration and redefine 'location, location, location.'

As Bastion Of Future Demand, Demographics' Heyday Is Over

Marketing & Sales

As Bastion Of Future Demand, Demographics' Heyday Is Over

We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Marketing & Sales

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.

Factor Gen Z Stress Into Home Demand, Skilled Worker Futures

Leadership

Factor Gen Z Stress Into Home Demand, Skilled Worker Futures

Here are seven simple words that can — and must — cut through the fallacies and myths regarding why young people choose livelihoods other than the building and community development trades.

How Builders Could Miss Where The Money Is Through 2030

Architecture

How Builders Could Miss Where The Money Is Through 2030

Here's evidence that current investments in homes and communities that integrate livable design, universal design, and home health technology may fall short of the enormous opportunity.

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Next-Normal Mobility Rewards Relocation, Repurpose, Reuse

Land

Next-Normal Mobility Rewards Relocation, Repurpose, Reuse

No. 10 among trends that will transform homebuilding by 2030: Adaptation -- in an era defined by a pandemic virus that shows no sign it will stop making all the rules -- will reignite migration and redefine 'location, location, location.'

As Bastion Of Future Demand, Demographics' Heyday Is Over

Marketing & Sales

As Bastion Of Future Demand, Demographics' Heyday Is Over

We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Marketing & Sales

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.

Factor Gen Z Stress Into Home Demand, Skilled Worker Futures

Leadership

Factor Gen Z Stress Into Home Demand, Skilled Worker Futures

Here are seven simple words that can — and must — cut through the fallacies and myths regarding why young people choose livelihoods other than the building and community development trades.

How Builders Could Miss Where The Money Is Through 2030

Architecture

How Builders Could Miss Where The Money Is Through 2030

Here's evidence that current investments in homes and communities that integrate livable design, universal design, and home health technology may fall short of the enormous opportunity.

demographics

Next-Normal Mobility Rewards Relocation, Repurpose, Reuse

Land 12.24.21

Next-Normal Mobility Rewards Relocation, Repurpose, Reuse

No. 10 among trends that will transform homebuilding by 2030: Adaptation -- in an era defined by a pandemic virus that shows no sign it will stop making all the rules -- will reignite migration and redefine 'location, location, location.'

As Bastion Of Future Demand, Demographics' Heyday Is Over

Marketing & Sales 12.17.21

As Bastion Of Future Demand, Demographics' Heyday Is Over

We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Marketing & Sales 12.13.21

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.

Factor Gen Z Stress Into Home Demand, Skilled Worker Futures

Leadership 12.07.21

Factor Gen Z Stress Into Home Demand, Skilled Worker Futures

Here are seven simple words that can — and must — cut through the fallacies and myths regarding why young people choose livelihoods other than the building and community development trades.

How Builders Could Miss Where The Money Is Through 2030

Architecture 10.22.21

How Builders Could Miss Where The Money Is Through 2030

Here's evidence that current investments in homes and communities that integrate livable design, universal design, and home health technology may fall short of the enormous opportunity.