demographics

Kitchens Stir the Pot: Post-Covid Consumer Desires Revealed

Architecture 06.14.21

Kitchens Stir the Pot: Post-Covid Consumer Desires Revealed

The New Home Trends Institute, the new consumer-insights unit of John Burns Real Estate Consulting, shares what people want in 2021 kitchens in a TBD exclusive.

Pandemic-Era New Normal Segments: 50+ Is The New 55+

Marketing & Sales 08.25.21

Pandemic-Era New Normal Segments: 50+ Is The New 55+

As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Marketing & Sales 08.20.21

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.

Suburban Renewal: America's Pandemic Embrace Of Backyards

Land 08.30.21

Suburban Renewal: America's Pandemic Embrace Of Backyards

Fresh Pew Research affirms a mindset shift toward bigger, less dense, houses, versus walkable access to neighborhood retail, food, health, and entertainment connections. Two big questions here.

Sonic Boom: MultiGen's Trajectory Got A Covid Lift

Marketing & Sales 07.12.21

Sonic Boom: MultiGen's Trajectory Got A Covid Lift

The same people that brought the world the very first 'Me Generation,' are now spurring a We Generation surge to multiple generations living under a single roof.

2020 Census: Fast-Changing Households Hold Keys To 2030

Land 08.17.21

2020 Census: Fast-Changing Households Hold Keys To 2030

An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?

Drive 'Til You Qualify Gets A Work-From-Anywhere Makeover

Land 06.01.21

Drive 'Til You Qualify Gets A Work-From-Anywhere Makeover

How powerfully will the blended allure of desirably-priced housing and liberation from a daily commute move people to move, predictably?

Tertiary No Longer: How The Pandemic Reset Small Town USA

Land 07.20.21

Tertiary No Longer: How The Pandemic Reset Small Town USA

The Wall Street Journal/Realtor.com emerging housing markets index for the Summer of '21 heatmaps pandemic-era boomtowns.

In 'Best Places To Retire in 2021,' U.S. News Keys In On Budget And Health

Marketing & Sales 07.02.21

In 'Best Places To Retire in 2021,' U.S. News Keys In On Budget And Health

Three million "unplanned" retirees in the past year swell 55-plus demand, and further open opportunity for new communities that offer post-career living on a tighter budget.

Kids Go Missing In Action As American Households Change

Marketing & Sales 06.16.21

Kids Go Missing In Action As American Households Change

The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.