TBDdemographics
Marketing & Sales
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Land
How Our 'Stuck' Housing Market Mutes Healthy Mobility
Our need to move socially and economically is the central theme in the recent book from Atlantic editor Yoni Appelbaum.
Policy
Immigration’s Double Role in Homebuilding’s Present, Future
Immigrants are key to solving both the labor crunch and -- believe it or not -- an eventual household demand shortfall. But only if policy allows them to stay, build, and thrive.
Together with
John Burns Research & Consulting
Architecture
Wellness Is the New 'Why' In Neighborhood Development
Health and well-being are no longer add-ons—they’re the foundation of value, purpose, and performance in new communities. From brain-friendly design to AI-native living, five big trends are redefining what home means now.
Land
Florida Paradox: In-Migration Vs. Growing Signs Of An Exodus
Even as domestic migration cools, international migration is driving demand, and with it, there is pressure on land prices, baseline costs, and housing attainability.
SIGN UP FOR OUR DAILY NEWSLETTER
Keep up with the latest and most popular content.
TBDVOICES
Check out what some of the key voices in the industry have to say.
DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
demographics
Marketing & Sales 10.07.25
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Land 06.22.25
How Our 'Stuck' Housing Market Mutes Healthy Mobility
Our need to move socially and economically is the central theme in the recent book from Atlantic editor Yoni Appelbaum.
Policy 04.08.25
Immigration’s Double Role in Homebuilding’s Present, Future
Immigrants are key to solving both the labor crunch and -- believe it or not -- an eventual household demand shortfall. But only if policy allows them to stay, build, and thrive.
Architecture 04.04.25
Wellness Is the New 'Why' In Neighborhood Development
Health and well-being are no longer add-ons—they’re the foundation of value, purpose, and performance in new communities. From brain-friendly design to AI-native living, five big trends are redefining what home means now.
Land 03.21.25
Florida Paradox: In-Migration Vs. Growing Signs Of An Exodus
Even as domestic migration cools, international migration is driving demand, and with it, there is pressure on land prices, baseline costs, and housing attainability.
DATA DELIVERED TO YOUR INBOX
Keep up with the latest data and most popular content.
