TBDcustomer segmentation
Marketing & Sales
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Marketing & Sales
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
Land
Rosewood Communities Buy Nets UHG A Move-Up Platform
25-year old Rosewood's Upstate South Carolina products and land positions diversify Great Southern's affordable core legacy offerings, and give it positions more shielded from near-term price- and interest-rate-sensitive turbulence.
Leadership
Pace-Maker Incentives Get Amped Up As Rates Take A Toll
The issue most operators are keen to grasp right now is whether to compare recent drag on order levels to sequential – better than seasonal trends – of the first three quarters of 2023. Or, to more typical, pre-pandemic normal benchmarks.
Leadership
When It Comes To Market Share, Toll Owns Move-Up's Biggest Slice
While public peers – the ones that count on 25% to 40% of their sales going into an ever-more-challenging entry-level segment – compete in a crowded arena right now, Toll Brothers can forage for present and future opportunity "far from the madding crowd."
![Resiliency Test: A New Playbook For Weakening Consumer Mojo](https://www.thebuildersdaily.com/content/images/2024/06/hero_story_062424.jpg)
![To Dial In Customers And Team Members, Get Past Outmoded Segments](https://www.thebuildersdaily.com/content/images/2024/02/pangen_story_021924.jpg)
![Rosewood Communities Buy Nets UHG A Move-Up Platform](https://www.thebuildersdaily.com/content/images/2023/10/united-homes-group.jpg)
![Pace-Maker Incentives Get Amped Up As Rates Take A Toll](https://www.thebuildersdaily.com/content/images/2023/10/sheryl_story.png)
![When It Comes To Market Share, Toll Owns Move-Up's Biggest Slice](https://www.thebuildersdaily.com/content/images/2023/08/doug_yearley_story_082523.png)
customer segmentation
Marketing & Sales 06.24.24
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Marketing & Sales 02.19.24
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
Land 10.27.23
Rosewood Communities Buy Nets UHG A Move-Up Platform
25-year old Rosewood's Upstate South Carolina products and land positions diversify Great Southern's affordable core legacy offerings, and give it positions more shielded from near-term price- and interest-rate-sensitive turbulence.
Leadership 10.26.23
Pace-Maker Incentives Get Amped Up As Rates Take A Toll
The issue most operators are keen to grasp right now is whether to compare recent drag on order levels to sequential – better than seasonal trends – of the first three quarters of 2023. Or, to more typical, pre-pandemic normal benchmarks.
Leadership 08.25.23
When It Comes To Market Share, Toll Owns Move-Up's Biggest Slice
While public peers – the ones that count on 25% to 40% of their sales going into an ever-more-challenging entry-level segment – compete in a crowded arena right now, Toll Brothers can forage for present and future opportunity "far from the madding crowd."