customer segmentation

The Future Is Now: Lead, Don't Wallow

Building Tech & Products 05.21.21

The Future Is Now: Lead, Don't Wallow

The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.

2020 Census: Fast-Changing Households Hold Keys To 2030

Land 08.17.21

2020 Census: Fast-Changing Households Hold Keys To 2030

An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?

In 'Best Places To Retire in 2021,' U.S. News Keys In On Budget And Health

Marketing & Sales 07.02.21

In 'Best Places To Retire in 2021,' U.S. News Keys In On Budget And Health

Three million "unplanned" retirees in the past year swell 55-plus demand, and further open opportunity for new communities that offer post-career living on a tighter budget.

Here Are The New Table Stakes For 2020s Retirement Meccas

Land 06.22.21

Here Are The New Table Stakes For 2020s Retirement Meccas

Forbes' top 25 "Best Places to Retire in 2021" map a shifting geography of "next adventure" living for 55-plus present and future.