TBDcustomer segmentation
Marketing & Sales
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Marketing & Sales
Household Growth Collapse Signals Future Demand Reset
How a demographics drought and policy shifts can upend long-term business planning and operations. Adapt and outperform, or else.
Leadership
Adaptability Master Class: Toll Brothers' Blueprint For 2025
Toll Brothers redefines resilience by scaling luxury personalization, balancing efficiency with customer choice, and leveraging affluent buyer demand in a volatile market.
Marketing & Sales
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Marketing & Sales
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.





customer segmentation
Marketing & Sales 10.07.25
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Marketing & Sales 01.08.25
Household Growth Collapse Signals Future Demand Reset
How a demographics drought and policy shifts can upend long-term business planning and operations. Adapt and outperform, or else.
Leadership 12.10.24
Adaptability Master Class: Toll Brothers' Blueprint For 2025
Toll Brothers redefines resilience by scaling luxury personalization, balancing efficiency with customer choice, and leveraging affluent buyer demand in a volatile market.
Marketing & Sales 06.24.24
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Marketing & Sales 02.19.24
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.