TBDcustomer segmentation

Why Homebuilders Must Widen Their Lens On Today’s Buyers

Marketing & Sales

Why Homebuilders Must Widen Their Lens On Today’s Buyers

Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.

Household Growth Collapse Signals Future Demand Reset

Marketing & Sales

Household Growth Collapse Signals Future Demand Reset

How a demographics drought and policy shifts can upend long-term business planning and operations. Adapt and outperform, or else.

Adaptability Master Class: Toll Brothers' Blueprint For 2025

Leadership

Adaptability Master Class: Toll Brothers' Blueprint For 2025

Toll Brothers redefines resilience by scaling luxury personalization, balancing efficiency with customer choice, and leveraging affluent buyer demand in a volatile market.

Resiliency Test: A New Playbook For Weakening Consumer Mojo

Marketing & Sales

Resiliency Test: A New Playbook For Weakening Consumer Mojo

What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.

To Dial In Customers And Team Members, Get Past Outmoded Segments

Marketing & Sales

To Dial In Customers And Team Members, Get Past Outmoded Segments

A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.

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Why Homebuilders Must Widen Their Lens On Today’s Buyers

Marketing & Sales

Why Homebuilders Must Widen Their Lens On Today’s Buyers

Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.

Household Growth Collapse Signals Future Demand Reset

Marketing & Sales

Household Growth Collapse Signals Future Demand Reset

How a demographics drought and policy shifts can upend long-term business planning and operations. Adapt and outperform, or else.

Adaptability Master Class: Toll Brothers' Blueprint For 2025

Leadership

Adaptability Master Class: Toll Brothers' Blueprint For 2025

Toll Brothers redefines resilience by scaling luxury personalization, balancing efficiency with customer choice, and leveraging affluent buyer demand in a volatile market.

Resiliency Test: A New Playbook For Weakening Consumer Mojo

Marketing & Sales

Resiliency Test: A New Playbook For Weakening Consumer Mojo

What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.

To Dial In Customers And Team Members, Get Past Outmoded Segments

Marketing & Sales

To Dial In Customers And Team Members, Get Past Outmoded Segments

A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.

customer segmentation

Why Homebuilders Must Widen Their Lens On Today’s Buyers

Marketing & Sales 10.07.25

Why Homebuilders Must Widen Their Lens On Today’s Buyers

Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.

Household Growth Collapse Signals Future Demand Reset

Marketing & Sales 01.08.25

Household Growth Collapse Signals Future Demand Reset

How a demographics drought and policy shifts can upend long-term business planning and operations. Adapt and outperform, or else.

Adaptability Master Class: Toll Brothers' Blueprint For 2025

Leadership 12.10.24

Adaptability Master Class: Toll Brothers' Blueprint For 2025

Toll Brothers redefines resilience by scaling luxury personalization, balancing efficiency with customer choice, and leveraging affluent buyer demand in a volatile market.

Resiliency Test: A New Playbook For Weakening Consumer Mojo

Marketing & Sales 06.24.24

Resiliency Test: A New Playbook For Weakening Consumer Mojo

What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.

To Dial In Customers And Team Members, Get Past Outmoded Segments

Marketing & Sales 02.19.24

To Dial In Customers And Team Members, Get Past Outmoded Segments

A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.