TBDcustomer focus
Marketing & Sales
Demographics Data Reveal 2030s Tipping Point For U.S. Housing
Brookings Institution senior fellow William Frey's recent analysis of a 2nd release of data points from the Census Bureau's 2020 decennial census has three highlights market-rate residential real estate and construction strategists will appreciate are right in their wheelhouse.
Leadership
Proactive, Preventative Steps To Lower Owners' New Home Costs
Since the calculus of monthly payments comes down to dollars and cents — and where the cutoff and tolerance limits are, especially for first-time homebuyers — savings tactics at every turn become critical selling points.
Together with
Westwood Insurance Agency
Marketing & Sales
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
Together with
New Home Star
Marketing & Sales
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Marketing & Sales
Two Little Letters - A.I. - Change Homebuilding As We Speak
Here are four examples of A.I.s immediate or near-future applicability in homebuilding sales and marketing, given that these areas are both repeatable and already well-documented in digital records.
Together with
New Home Star
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer focus
Marketing & Sales 08.07.23
Demographics Data Reveal 2030s Tipping Point For U.S. Housing
Brookings Institution senior fellow William Frey's recent analysis of a 2nd release of data points from the Census Bureau's 2020 decennial census has three highlights market-rate residential real estate and construction strategists will appreciate are right in their wheelhouse.
Leadership 06.22.23
Proactive, Preventative Steps To Lower Owners' New Home Costs
Since the calculus of monthly payments comes down to dollars and cents — and where the cutoff and tolerance limits are, especially for first-time homebuyers — savings tactics at every turn become critical selling points.
Marketing & Sales 06.15.23
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
Marketing & Sales 06.09.23
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Marketing & Sales 05.22.23
Two Little Letters - A.I. - Change Homebuilding As We Speak
Here are four examples of A.I.s immediate or near-future applicability in homebuilding sales and marketing, given that these areas are both repeatable and already well-documented in digital records.
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