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TBDcustomer centricity

With So Much Happening At Once, Here's Where To Focus

Leadership

With So Much Happening At Once, Here's Where To Focus

For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.

READ THE STORY
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool

Marketing & Sales

As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool

Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.

Together with

Cecilian Partners

READ THE STORY
Where Do Homeownership Rates — and The Dream — Go Next?

Leadership

Where Do Homeownership Rates — and The Dream — Go Next?

As would-be owner-occupiers of homes meet greater challenges and deeper-pocketed competition in some of housing's more attainably-priced markets, it's worth looking at homeownership, by definition and its varied meanings.

READ THE STORY
Delicate Balance: Privacy And Connectedness Both 'Must Have'

Architecture

Delicate Balance: Privacy And Connectedness Both 'Must Have'

Make your homebuyer choose between either a full array of privacy solutions or an equally powerful feeling of connectedness at your peril. The data here shows a strong demand for a balance.

READ THE STORY
Customer Focus Point: Mind The Growing Gap Impact On Demand

Leadership

Customer Focus Point: Mind The Growing Gap Impact On Demand

The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.

READ THE STORY
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With So Much Happening At Once, Here's Where To Focus

Leadership

With So Much Happening At Once, Here's Where To Focus

For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.

READ THE STORY
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool

Marketing & Sales

As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool

Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.

Together with

Cecilian Partners

READ THE STORY
Where Do Homeownership Rates — and The Dream — Go Next?

Leadership

Where Do Homeownership Rates — and The Dream — Go Next?

As would-be owner-occupiers of homes meet greater challenges and deeper-pocketed competition in some of housing's more attainably-priced markets, it's worth looking at homeownership, by definition and its varied meanings.

READ THE STORY
Delicate Balance: Privacy And Connectedness Both 'Must Have'

Architecture

Delicate Balance: Privacy And Connectedness Both 'Must Have'

Make your homebuyer choose between either a full array of privacy solutions or an equally powerful feeling of connectedness at your peril. The data here shows a strong demand for a balance.

READ THE STORY
Customer Focus Point: Mind The Growing Gap Impact On Demand

Leadership

Customer Focus Point: Mind The Growing Gap Impact On Demand

The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.

READ THE STORY
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EVERYTHING 55+

Best-Laid Plans — How to Drive Success With 55+ Communities

Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake

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customer centricity

With So Much Happening At Once, Here's Where To Focus

Leadership 02.28.22

With So Much Happening At Once, Here's Where To Focus

For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.

As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool

Marketing & Sales 02.22.22

As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool

Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.

Where Do Homeownership Rates — and The Dream — Go Next?

Leadership 02.03.22

Where Do Homeownership Rates — and The Dream — Go Next?

As would-be owner-occupiers of homes meet greater challenges and deeper-pocketed competition in some of housing's more attainably-priced markets, it's worth looking at homeownership, by definition and its varied meanings.

Delicate Balance: Privacy And Connectedness Both 'Must Have'

Architecture 02.02.22

Delicate Balance: Privacy And Connectedness Both 'Must Have'

Make your homebuyer choose between either a full array of privacy solutions or an equally powerful feeling of connectedness at your peril. The data here shows a strong demand for a balance.

Customer Focus Point: Mind The Growing Gap Impact On Demand

Leadership 02.01.22

Customer Focus Point: Mind The Growing Gap Impact On Demand

The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.

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