customer centricity

The Future Is Now: Lead, Don't Wallow

Building Tech & Products 05.21.21

The Future Is Now: Lead, Don't Wallow

The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

Marketing & Sales 06.28.21

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.

Marketing & Sales 06.09.21

Mood Craters: Torrid Turning To Cool? Is That A Good Thing?

As price trends price-out more buyers, the role of customer care and learning around the buyer's journey meaningfully changes. It's a risk or an opportunity.

The Builder's Daily Begins Today: Here's How This Works

Marketing & Sales 04.15.21

The Builder's Daily Begins Today: Here's How This Works

Here's an inside look at how we plan things to go at The Builder's Daily as we shift into gear. Help us level-set expectations, and be part of the early learning curve.