TBDcustomer centricity
Marketing & Sales
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales
Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus
"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.
Marketing & Sales
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
Leadership
What 'Most Admired' Means And Why It Matters To Homebuilders Today
Our TBD Player explores -- one-to-one with Tri Pointe Homes CEO Doug Bauer -- how the Fortune World's Most Admired Companies recognition reflects a business measure of value and a cultural capability point of difference.
Leadership
To Win ‘Most-Trusted’ Honors, Taylor Morrison Partners Fully
With a bedrock goal of giving customers confidence in a strong buyer’s journey, the eight-time winner of the Lifestory Research “America’s Most Trusted Builder” honors works to make the end-to-end experience seamless.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer centricity
Marketing & Sales 07.09.24
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales 05.17.24
Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus
"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.
Marketing & Sales 02.19.24
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
Leadership 01.31.24
What 'Most Admired' Means And Why It Matters To Homebuilders Today
Our TBD Player explores -- one-to-one with Tri Pointe Homes CEO Doug Bauer -- how the Fortune World's Most Admired Companies recognition reflects a business measure of value and a cultural capability point of difference.
Leadership 12.20.23
To Win ‘Most-Trusted’ Honors, Taylor Morrison Partners Fully
With a bedrock goal of giving customers confidence in a strong buyer’s journey, the eight-time winner of the Lifestory Research “America’s Most Trusted Builder” honors works to make the end-to-end experience seamless.
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