TBDcustomer centricity
Leadership
How Signature Homes Wins While Other Builders Pull Back
Sales are sliding for most private builders. Dwight Sandlin’s team is defying the trend with strategy, speed, and customer obsession.
Policy
Immigration’s Double Role in Homebuilding’s Present, Future
Immigrants are key to solving both the labor crunch and -- believe it or not -- an eventual household demand shortfall. But only if policy allows them to stay, build, and thrive.
Together with
John Burns Research & Consulting
Marketing & Sales
An Industry-First Leap In Digital Homebuying Goes Live In Real-Time
Hayden Homes Unveils a Revolutionary Digital Platform Redefining Home Shopping, Design, and Purchase. Here's our exclusive analysis.
Marketing & Sales
How To Find Homebuyers In A Prospect Pool That's Shrinking ... For Now
Why homebuilders should be adding to -- not taking away from -- marketing resources, firepower, and influence on 2025 budget planning as buyers pause for both psychological and financial math reasons.
Together with
Audience Town
Marketing & Sales
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer centricity
Leadership 07.16.25
How Signature Homes Wins While Other Builders Pull Back
Sales are sliding for most private builders. Dwight Sandlin’s team is defying the trend with strategy, speed, and customer obsession.
Policy 04.08.25
Immigration’s Double Role in Homebuilding’s Present, Future
Immigrants are key to solving both the labor crunch and -- believe it or not -- an eventual household demand shortfall. But only if policy allows them to stay, build, and thrive.
Marketing & Sales 11.13.24
An Industry-First Leap In Digital Homebuying Goes Live In Real-Time
Hayden Homes Unveils a Revolutionary Digital Platform Redefining Home Shopping, Design, and Purchase. Here's our exclusive analysis.
Marketing & Sales 08.21.24
How To Find Homebuyers In A Prospect Pool That's Shrinking ... For Now
Why homebuilders should be adding to -- not taking away from -- marketing resources, firepower, and influence on 2025 budget planning as buyers pause for both psychological and financial math reasons.
Marketing & Sales 07.09.24
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
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