TBDcustomer care
Marketing & Sales
Why Homebuilders Should Stop Ignoring the Move-In Moment
Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.
Leadership
The Impact of Natural Disasters On New-Home Affordability
Just as mortgage rates show their first glimmers of relief in the weeks and months ahead, natural disasters rear up as a daunting new roadblock to home affordability
Together with
Westwood Insurance Agency
Marketing & Sales
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
Leadership
To Win ‘Most-Trusted’ Honors, Taylor Morrison Partners Fully
With a bedrock goal of giving customers confidence in a strong buyer’s journey, the eight-time winner of the Lifestory Research “America’s Most Trusted Builder” honors works to make the end-to-end experience seamless.
Together with
Westwood Insurance Agency
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
customer care
Marketing & Sales 07.11.25
Why Homebuilders Should Stop Ignoring the Move-In Moment
Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.
Leadership 10.16.24
The Impact of Natural Disasters On New-Home Affordability
Just as mortgage rates show their first glimmers of relief in the weeks and months ahead, natural disasters rear up as a daunting new roadblock to home affordability
Marketing & Sales 07.09.24
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales 02.19.24
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
Leadership 12.20.23
To Win ‘Most-Trusted’ Honors, Taylor Morrison Partners Fully
With a bedrock goal of giving customers confidence in a strong buyer’s journey, the eight-time winner of the Lifestory Research “America’s Most Trusted Builder” honors works to make the end-to-end experience seamless.
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