TBDcustomer care

Root Causes: Future-Fit Building Firms Reset Who's A Customer

Leadership

Root Causes: Future-Fit Building Firms Reset Who's A Customer

In this first-of-a-series of beyond-the-budget housing analyses, we'd challenge business leaders to now consider reframing customer-centricity as a strategic foundation to secure and sustain capability.

Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours

Leadership

Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours

With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.

Self-Serve Meets White Glove Service: Empire's Homebase

Marketing & Sales

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.

Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time

Leadership

Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time

You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.

Take Demand From These Buyers For Granted At Your Peril

Marketing & Sales

Take Demand From These Buyers For Granted At Your Peril

Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?

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Root Causes: Future-Fit Building Firms Reset Who's A Customer

Leadership

Root Causes: Future-Fit Building Firms Reset Who's A Customer

In this first-of-a-series of beyond-the-budget housing analyses, we'd challenge business leaders to now consider reframing customer-centricity as a strategic foundation to secure and sustain capability.

Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours

Leadership

Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours

With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.

Self-Serve Meets White Glove Service: Empire's Homebase

Marketing & Sales

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.

Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time

Leadership

Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time

You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.

Take Demand From These Buyers For Granted At Your Peril

Marketing & Sales

Take Demand From These Buyers For Granted At Your Peril

Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?

customer care

Root Causes: Future-Fit Building Firms Reset Who's A Customer

Leadership 11.23.21

Root Causes: Future-Fit Building Firms Reset Who's A Customer

In this first-of-a-series of beyond-the-budget housing analyses, we'd challenge business leaders to now consider reframing customer-centricity as a strategic foundation to secure and sustain capability.

Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours

Leadership 11.15.21

Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours

With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.

Self-Serve Meets White Glove Service: Empire's Homebase

Marketing & Sales 11.03.21

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.

Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time

Leadership 10.20.21

Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time

You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.

Take Demand From These Buyers For Granted At Your Peril

Marketing & Sales 10.19.21

Take Demand From These Buyers For Granted At Your Peril

Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?