TBDcustomer care
Technology
Andrin Homes Turns Customer Pain Into Business Culture Shift
Facing the toughest Toronto market in decades, Andrin operationalized a proactive homeowner experience strategy. What started as a service platform became a catalyst for team alignment, trust, and performance.
Together with
Constellation HomeBuilder Systems
Marketing & Sales
Why Homebuilding Brand Integrity Starts On The Inside
Before your customers believe in you, your team has to. Stephanie McCarty opens her Trust Vault with hard-earned lessons on how real marketing leaders build brands that last—from culture out, not campaign in.
Marketing & Sales
Why Homebuilders Should Stop Ignoring the Move-In Moment
Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.
Leadership
The Impact of Natural Disasters On New-Home Affordability
Just as mortgage rates show their first glimmers of relief in the weeks and months ahead, natural disasters rear up as a daunting new roadblock to home affordability
Together with
Westwood Insurance Agency
Marketing & Sales
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
customer care
Technology 10.09.25
Andrin Homes Turns Customer Pain Into Business Culture Shift
Facing the toughest Toronto market in decades, Andrin operationalized a proactive homeowner experience strategy. What started as a service platform became a catalyst for team alignment, trust, and performance.
Marketing & Sales 08.08.25
Why Homebuilding Brand Integrity Starts On The Inside
Before your customers believe in you, your team has to. Stephanie McCarty opens her Trust Vault with hard-earned lessons on how real marketing leaders build brands that last—from culture out, not campaign in.
Marketing & Sales 07.11.25
Why Homebuilders Should Stop Ignoring the Move-In Moment
Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.
Leadership 10.16.24
The Impact of Natural Disasters On New-Home Affordability
Just as mortgage rates show their first glimmers of relief in the weeks and months ahead, natural disasters rear up as a daunting new roadblock to home affordability
Marketing & Sales 07.09.24
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
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