TBDconsumer sentiment
Marketing & Sales
When Homebuyers Pull Back, Builder Brands Must Step Up
In markets under stress, consistency, empathy, and value-driven messaging provide builders with a critical edge among today’s cautious buyers. Advisor Barbara Wray gets real about the path forward for homebuilders today.
Leadership
Sideways: NAHB HMI Signals No Relief Soon For Private Builders
Public builders can withstand price pressures and speculative inventory risks, but smaller private firms face mounting financial strain as affordability and demand remain precarious.
Leadership
Builder Confidence Rises, But Economic Storm Clouds Hover
Optimism for 2025 grows, but affordability, rising insurance costs, and volatile market signals demand sharper focus. Stay closer than ever to your customer.
Leadership
When Bad News Is Good News, It's Time Builders Buckled Up
A pre-pandemic "normal," feeding into a break-out generational demographics-driven mid-decade for market-rate homebuilding, continues to be what we hear most often as the "ear-to-the-ground" scenario of choice among homebuilding operators.
Capital
Spring Thaw Beats Expectations But Are Sales Gains For Keeps?
Accounting for at least some of the lift, builders' now widely-practiced monthly payment value proposition has served as a reliable workhorse, especially since those who have very good reasons to buy a home have so little else to consider.
SIGN UP FOR OUR DAILY NEWSLETTER
Keep up with the latest and most popular content.
TBDVOICES
Check out what some of the key voices in the industry have to say.
DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
consumer sentiment
Marketing & Sales 07.01.25
When Homebuyers Pull Back, Builder Brands Must Step Up
In markets under stress, consistency, empathy, and value-driven messaging provide builders with a critical edge among today’s cautious buyers. Advisor Barbara Wray gets real about the path forward for homebuilders today.
Leadership 12.17.24
Sideways: NAHB HMI Signals No Relief Soon For Private Builders
Public builders can withstand price pressures and speculative inventory risks, but smaller private firms face mounting financial strain as affordability and demand remain precarious.
Leadership 10.17.24
Builder Confidence Rises, But Economic Storm Clouds Hover
Optimism for 2025 grows, but affordability, rising insurance costs, and volatile market signals demand sharper focus. Stay closer than ever to your customer.
Leadership 11.03.23
When Bad News Is Good News, It's Time Builders Buckled Up
A pre-pandemic "normal," feeding into a break-out generational demographics-driven mid-decade for market-rate homebuilding, continues to be what we hear most often as the "ear-to-the-ground" scenario of choice among homebuilding operators.
Capital 03.23.23
Spring Thaw Beats Expectations But Are Sales Gains For Keeps?
Accounting for at least some of the lift, builders' now widely-practiced monthly payment value proposition has served as a reliable workhorse, especially since those who have very good reasons to buy a home have so little else to consider.
DATA DELIVERED TO YOUR INBOX
Keep up with the latest data and most popular content.
