TBDconsumer intelligence

Watch The Gap Risk Between Forecast And Actual Demand

Marketing & Sales

Watch The Gap Risk Between Forecast And Actual Demand

Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.

With So Much Happening At Once, Here's Where To Focus

Leadership

With So Much Happening At Once, Here's Where To Focus

For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.

As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool

Marketing & Sales

As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool

Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.

Together with

Cecilian Partners

Customer Focus Point: Mind The Growing Gap Impact On Demand

Leadership

Customer Focus Point: Mind The Growing Gap Impact On Demand

The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.

Signal Vs Noise: As Fed Shifts, Double-Down On People Care

Leadership

Signal Vs Noise: As Fed Shifts, Double-Down On People Care

Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.

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Watch The Gap Risk Between Forecast And Actual Demand

Marketing & Sales

Watch The Gap Risk Between Forecast And Actual Demand

Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.

With So Much Happening At Once, Here's Where To Focus

Leadership

With So Much Happening At Once, Here's Where To Focus

For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.

As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool

Marketing & Sales

As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool

Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.

Together with

Cecilian Partners

Customer Focus Point: Mind The Growing Gap Impact On Demand

Leadership

Customer Focus Point: Mind The Growing Gap Impact On Demand

The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.

Signal Vs Noise: As Fed Shifts, Double-Down On People Care

Leadership

Signal Vs Noise: As Fed Shifts, Double-Down On People Care

Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.

consumer intelligence

Watch The Gap Risk Between Forecast And Actual Demand

Marketing & Sales 03.21.22

Watch The Gap Risk Between Forecast And Actual Demand

Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.

With So Much Happening At Once, Here's Where To Focus

Leadership 02.28.22

With So Much Happening At Once, Here's Where To Focus

For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.

As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool

Marketing & Sales 02.22.22

As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool

Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.

Customer Focus Point: Mind The Growing Gap Impact On Demand

Leadership 02.01.22

Customer Focus Point: Mind The Growing Gap Impact On Demand

The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.

Signal Vs Noise: As Fed Shifts, Double-Down On People Care

Leadership 01.26.22

Signal Vs Noise: As Fed Shifts, Double-Down On People Care

Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.