TBDconsumer intelligence
Marketing & Sales
Watch The Gap Risk Between Forecast And Actual Demand
Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.
Leadership
With So Much Happening At Once, Here's Where To Focus
For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.
Marketing & Sales
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool
Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.
Together with
Cecilian Partners
Leadership
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Leadership
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
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TBDVOICES
Check out what some of the key voices in the industry have to say.
SCOTT COX
LAND PLANNING MASTER CLASS
The Wild, Wild, Wild West Of Water And The Future Of Homebuilding
From Scott Cox, everything you never wanted to have to know about water and what it means to the future of community development West of the Rockies.
KEN PINTO
HOW MUCH IS THE MILK?
As Inflation Surges, Time Is Money: Here's How Builders Can Cut Both
Our MasterClass series with Ken Pinto focuses on a cause-and-effect approach to reducing construction costs by giving suppliers SKU and lead-time information to optimize their own channels.
FRANK ANTON
BY THE NUMBERS
It Rhymes With Trouble And Flashes Orange Before It Goes Red
For Frank Anton, the strongest signals in housing are ones that impact a stark 'fundamentals' gap between households' payment power and the combo of asking prices and monthly costs. Data, evidence, action.
CANDICE
THE INNOVATOR'S JOURNAL
Housing's Future: A Young Woman Pioneer's Story Of 'Why'
Thank you for joining along in my mini-entrepreneurship series. I am very grateful for the opportunity to reflect with you on Kit Switch’s journey in The Builder's Daily.
MOST POPULAR
consumer intelligence
Marketing & Sales 03.21.22
Watch The Gap Risk Between Forecast And Actual Demand
Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.
Leadership 02.28.22
With So Much Happening At Once, Here's Where To Focus
For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.
Marketing & Sales 02.22.22
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool
Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.
Leadership 02.01.22
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Leadership 01.26.22
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
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