TBDconsumer intelligence
Marketing & Sales
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Technology
Why This Leadership Event Lands at Just the Right Moment
Inside Innovative 50’s timely message for builders and developers: high-level collaboration, change discipline, and a real-world look at what digital transformation really means.
Together with
Cecilian Partners
Marketing & Sales
The Future Moved Up: Leverage Data Or Risk Losing Home Sales
How homebuilders can transform customer insights into actionable strategies, leveraging data to overcome uncertainty, drive smarter sales, and build resilience in a volatile housing market.
Together with
Audience Town
Marketing & Sales
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Together with
Audience Town
Leadership
C-Level Set: Homebuilding's Top Strategists' 2022 Pay Packages
20 public homebuilding companies' chief strategists -- 28 C-suite executives in all -- earned $424 million in 2022 cash, stock, options, perq compensation. Here's how they come out in The Builder's Daily rankings.
Together with
FTS
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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consumer intelligence
Marketing & Sales 10.07.25
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Technology 04.28.25
Why This Leadership Event Lands at Just the Right Moment
Inside Innovative 50’s timely message for builders and developers: high-level collaboration, change discipline, and a real-world look at what digital transformation really means.
Marketing & Sales 11.12.24
The Future Moved Up: Leverage Data Or Risk Losing Home Sales
How homebuilders can transform customer insights into actionable strategies, leveraging data to overcome uncertainty, drive smarter sales, and build resilience in a volatile housing market.
Marketing & Sales 10.23.24
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Leadership 07.07.23
C-Level Set: Homebuilding's Top Strategists' 2022 Pay Packages
20 public homebuilding companies' chief strategists -- 28 C-suite executives in all -- earned $424 million in 2022 cash, stock, options, perq compensation. Here's how they come out in The Builder's Daily rankings.
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