TBDconsumer insight
Marketing & Sales
Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus
"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.
Leadership
How Builders Can Dial Up Value While Others Compete On Price
The risk of not standing out, standing apart, and standing above increases on an axis equal to or greater than the trajectory of monthly payments as price and rates push higher.
Together with
Westwood Insurance Agency
Leadership
C-Level Set: Homebuilding's Top Strategists' 2022 Pay Packages
20 public homebuilding companies' chief strategists -- 28 C-suite executives in all -- earned $424 million in 2022 cash, stock, options, perq compensation. Here's how they come out in The Builder's Daily rankings.
Together with
FTS
Marketing & Sales
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Marketing & Sales
It's About Time, A Timeless Core Customer Value Builders Offer
Time's role, to keep everything from occurring simultaneously, seems to be vulnerable to the race of technology, events, and a riptide of environmental, social, and cultural turbulence. This endows a home and the neighborhood and community a family calls home with all the more meaning.
Together with
New Home Star
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
consumer insight
Marketing & Sales 05.17.24
Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus
"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.
Leadership 09.27.23
How Builders Can Dial Up Value While Others Compete On Price
The risk of not standing out, standing apart, and standing above increases on an axis equal to or greater than the trajectory of monthly payments as price and rates push higher.
Leadership 07.07.23
C-Level Set: Homebuilding's Top Strategists' 2022 Pay Packages
20 public homebuilding companies' chief strategists -- 28 C-suite executives in all -- earned $424 million in 2022 cash, stock, options, perq compensation. Here's how they come out in The Builder's Daily rankings.
Marketing & Sales 06.09.23
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Marketing & Sales 06.08.23
It's About Time, A Timeless Core Customer Value Builders Offer
Time's role, to keep everything from occurring simultaneously, seems to be vulnerable to the race of technology, events, and a riptide of environmental, social, and cultural turbulence. This endows a home and the neighborhood and community a family calls home with all the more meaning.
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