TBDconsumer data

A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'

Marketing & Sales

A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'

A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.

Together with

New Home Star

New Would-Be Buyer Data Calls For New Ways To Win Them Over

Marketing & Sales

New Would-Be Buyer Data Calls For New Ways To Win Them Over

Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."

Flux Is Not An Option ... How Homebuilders Manage It Is

Technology

Flux Is Not An Option ... How Homebuilders Manage It Is

When business variables seem each to be channeling their inner VIX index, and when each of those operational spinning plates bears directly on outcomes for every other priority area, agility and resilience emerge as anything but fodder for the B.S. detector.

Together with

Constellation Homebuilder Systems

Unpacking Cancellations As The Market Anticipates Next Fed Bump

Leadership

Unpacking Cancellations As The Market Anticipates Next Fed Bump

The big cause-effect factor in homebuilders' cancellation rates trace to recent moves at the Fed. So, when, not if, the Fed continues to raise borrowing costs, expect can rates to spike more, with greater impact on businesses.

A Price-To-Market Chapter Begins To Reset The Back Half Of 2022

Leadership

A Price-To-Market Chapter Begins To Reset The Back Half Of 2022

Just the way builders revolutionized a tech-enabled, friction-freer homebuyer experience in Spring 2020, they now face the need to transform their product development and build-cycle for a higher-interest rate new normal.

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A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'

Marketing & Sales

A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'

A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.

Together with

New Home Star

New Would-Be Buyer Data Calls For New Ways To Win Them Over

Marketing & Sales

New Would-Be Buyer Data Calls For New Ways To Win Them Over

Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."

Flux Is Not An Option ... How Homebuilders Manage It Is

Technology

Flux Is Not An Option ... How Homebuilders Manage It Is

When business variables seem each to be channeling their inner VIX index, and when each of those operational spinning plates bears directly on outcomes for every other priority area, agility and resilience emerge as anything but fodder for the B.S. detector.

Together with

Constellation Homebuilder Systems

Unpacking Cancellations As The Market Anticipates Next Fed Bump

Leadership

Unpacking Cancellations As The Market Anticipates Next Fed Bump

The big cause-effect factor in homebuilders' cancellation rates trace to recent moves at the Fed. So, when, not if, the Fed continues to raise borrowing costs, expect can rates to spike more, with greater impact on businesses.

A Price-To-Market Chapter Begins To Reset The Back Half Of 2022

Leadership

A Price-To-Market Chapter Begins To Reset The Back Half Of 2022

Just the way builders revolutionized a tech-enabled, friction-freer homebuyer experience in Spring 2020, they now face the need to transform their product development and build-cycle for a higher-interest rate new normal.

consumer data

A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'

Marketing & Sales 06.15.23

A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'

A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.

New Would-Be Buyer Data Calls For New Ways To Win Them Over

Marketing & Sales 06.09.23

New Would-Be Buyer Data Calls For New Ways To Win Them Over

Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."

Flux Is Not An Option ... How Homebuilders Manage It Is

Technology 06.01.23

Flux Is Not An Option ... How Homebuilders Manage It Is

When business variables seem each to be channeling their inner VIX index, and when each of those operational spinning plates bears directly on outcomes for every other priority area, agility and resilience emerge as anything but fodder for the B.S. detector.

Unpacking Cancellations As The Market Anticipates Next Fed Bump

Leadership 07.22.22

Unpacking Cancellations As The Market Anticipates Next Fed Bump

The big cause-effect factor in homebuilders' cancellation rates trace to recent moves at the Fed. So, when, not if, the Fed continues to raise borrowing costs, expect can rates to spike more, with greater impact on businesses.

A Price-To-Market Chapter Begins To Reset The Back Half Of 2022

Leadership 06.30.22

A Price-To-Market Chapter Begins To Reset The Back Half Of 2022

Just the way builders revolutionized a tech-enabled, friction-freer homebuyer experience in Spring 2020, they now face the need to transform their product development and build-cycle for a higher-interest rate new normal.