TBDconcessions

Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders

Marketing & Sales

Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders

Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.

A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines

Marketing & Sales

A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines

While homebuilders excel at reducing barriers through incentives, they must also focus on creating a stronger emotional connection with potential buyers.

This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling

Marketing & Sales

This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling

In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.

Together with

New Home Star

2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops

Marketing & Sales

2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops

Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.

Together with

New Home Star

Margin Pressure Mounts In A Higher-For-Longer Marathon

Capital

Margin Pressure Mounts In A Higher-For-Longer Marathon

The squeeze on private homebuilders' margins comes from three key sources: High mortgage rates eroding demand, leading to greater price concessions; tighter credit access, leading to higher borrowing costs; and land price inflation due to lot supply constraints.

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Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders

Marketing & Sales

Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders

Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.

A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines

Marketing & Sales

A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines

While homebuilders excel at reducing barriers through incentives, they must also focus on creating a stronger emotional connection with potential buyers.

This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling

Marketing & Sales

This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling

In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.

Together with

New Home Star

2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops

Marketing & Sales

2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops

Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.

Together with

New Home Star

Margin Pressure Mounts In A Higher-For-Longer Marathon

Capital

Margin Pressure Mounts In A Higher-For-Longer Marathon

The squeeze on private homebuilders' margins comes from three key sources: High mortgage rates eroding demand, leading to greater price concessions; tighter credit access, leading to higher borrowing costs; and land price inflation due to lot supply constraints.

concessions

Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders

Marketing & Sales 06.20.25

Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders

Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.

A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines

Marketing & Sales 06.07.24

A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines

While homebuilders excel at reducing barriers through incentives, they must also focus on creating a stronger emotional connection with potential buyers.

This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling

Marketing & Sales 01.30.24

This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling

In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.

2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops

Marketing & Sales 11.27.23

2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops

Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.

Margin Pressure Mounts In A Higher-For-Longer Marathon

Capital 11.14.23

Margin Pressure Mounts In A Higher-For-Longer Marathon

The squeeze on private homebuilders' margins comes from three key sources: High mortgage rates eroding demand, leading to greater price concessions; tighter credit access, leading to higher borrowing costs; and land price inflation due to lot supply constraints.