TBDcommunity development
Leadership
How Buyers Navigate A Trickier Homeowners Insurance Era
With affordability as a key driver – especially among entry-level, first-time buyers – a clear, cost-effective, and reliable insurance solution becomes its own force factor.
Together with
Westwood Insurance Agency
Marketing & Sales
It's About Time, A Timeless Core Customer Value Builders Offer
Time's role, to keep everything from occurring simultaneously, seems to be vulnerable to the race of technology, events, and a riptide of environmental, social, and cultural turbulence. This endows a home and the neighborhood and community a family calls home with all the more meaning.
Together with
New Home Star
Land
To Get Out Of Housing's Echo Chamber ... How About A Plan?
It would be naïve to think there is an argument that will win over most of these folks. But we need to convince some and at least lessen the negative passion of a material proportion of the rest.
Leadership
A Start To Healing Rampant Crises Of Confidence: Focus On Making Places Safer
Running through the present, even scoping to a close-up on homebuilders' Spring Selling season – with countless sources in the past and countless future destinations – streams a stack of crises of confidence, riding piggy-back on one another.
Marketing & Sales
Spring Selling 2023 Is Here ... Opportunity Lies In Patience
Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
community development
Leadership 07.27.23
How Buyers Navigate A Trickier Homeowners Insurance Era
With affordability as a key driver – especially among entry-level, first-time buyers – a clear, cost-effective, and reliable insurance solution becomes its own force factor.
Marketing & Sales 06.08.23
It's About Time, A Timeless Core Customer Value Builders Offer
Time's role, to keep everything from occurring simultaneously, seems to be vulnerable to the race of technology, events, and a riptide of environmental, social, and cultural turbulence. This endows a home and the neighborhood and community a family calls home with all the more meaning.
Land 05.23.23
To Get Out Of Housing's Echo Chamber ... How About A Plan?
It would be naïve to think there is an argument that will win over most of these folks. But we need to convince some and at least lessen the negative passion of a material proportion of the rest.
Leadership 03.14.23
A Start To Healing Rampant Crises Of Confidence: Focus On Making Places Safer
Running through the present, even scoping to a close-up on homebuilders' Spring Selling season – with countless sources in the past and countless future destinations – streams a stack of crises of confidence, riding piggy-back on one another.
Marketing & Sales 02.17.23
Spring Selling 2023 Is Here ... Opportunity Lies In Patience
Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.
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