TBDCapability and Culture
Leadership
Why People Culture Is 2025’s Hardest-Working Advantage
In a market running in thinner air, David Weekley Homes, PulteGroup, and Tri Pointe Homes show how Fortune’s “Great Places to Work” aren’t just nice to have — they’re business-critical.
Leadership
Five Presidents, One Goal: Let's Build The 2030 Homebuilder Now
At Focus On Excellence 2025, five presidents share hard-won strategies for thriving now and building for the next decade.
Marketing & Sales
Why Homebuilding Brand Integrity Starts On The Inside
Before your customers believe in you, your team has to. Stephanie McCarty opens her Trust Vault with hard-earned lessons on how real marketing leaders build brands that last—from culture out, not campaign in.
Leadership
Production Power Meets Purpose In Houston’s Urban Core
Kevan and Ayesha Shelton’s Park Street Homes blends production efficiency with reflective neighborhood design. The result: attainable housing that honors urban community roots.
Leadership
How Signature Homes Wins While Other Builders Pull Back
Sales are sliding for most private builders. Dwight Sandlin’s team is defying the trend with strategy, speed, and customer obsession.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Capability and Culture
Leadership 08.14.25
Why People Culture Is 2025’s Hardest-Working Advantage
In a market running in thinner air, David Weekley Homes, PulteGroup, and Tri Pointe Homes show how Fortune’s “Great Places to Work” aren’t just nice to have — they’re business-critical.
Leadership 08.08.25
Five Presidents, One Goal: Let's Build The 2030 Homebuilder Now
At Focus On Excellence 2025, five presidents share hard-won strategies for thriving now and building for the next decade.
Marketing & Sales 08.08.25
Why Homebuilding Brand Integrity Starts On The Inside
Before your customers believe in you, your team has to. Stephanie McCarty opens her Trust Vault with hard-earned lessons on how real marketing leaders build brands that last—from culture out, not campaign in.
Leadership 08.01.25
Production Power Meets Purpose In Houston’s Urban Core
Kevan and Ayesha Shelton’s Park Street Homes blends production efficiency with reflective neighborhood design. The result: attainable housing that honors urban community roots.
Leadership 07.16.25
How Signature Homes Wins While Other Builders Pull Back
Sales are sliding for most private builders. Dwight Sandlin’s team is defying the trend with strategy, speed, and customer obsession.
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