TBDaffordability
Architecture
Could Bigger Apartments Reverse America's Birth Decline?
A new study from the Institute for Family Studies links shrinking apartments to falling birth rates. It suggests developers could help stabilize the nation’s population by building more family-sized rental homes.
manufactured housing
Energy Performance Powers Manufactured Housing Affordability
Clayton’s eBuilt® homes demonstrate how manufactured construction can meet DOE Zero Energy Ready standards, cutting energy bills while delivering entry-level affordability.
Policy
New 10-Day ‘Shot Clock’ Aims To Speed New Homes to Market
The shot clock comes to housing. California’s Assembly Bill 1308 mandates final inspections on new homes within 10 days. If local agencies miss the deadline, builders can hire third-party inspectors. Richard Lawson breaks down how the measure could cut costly delays and speed homes to closing.
Marketing & Sales
Move-Now Buyers Are Still Driving Sales. Are You Ready?
Life happens, even in a slow market. Job relocations, family shifts, and urgent timelines create buyers who can’t wait. Builders who anticipate their needs—especially with quick move-in homes—win sales now and resilience later.
Policy
Can California Clear A Better Path To Housing Stability?
Berkeley’s 8-year “step-up” project exposes the true cost of building even the simplest housing. A test case in transition: When red tape meets a desperate need for shelter.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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affordability
Architecture 10.13.25
Could Bigger Apartments Reverse America's Birth Decline?
A new study from the Institute for Family Studies links shrinking apartments to falling birth rates. It suggests developers could help stabilize the nation’s population by building more family-sized rental homes.
manufactured housing 09.25.25
Energy Performance Powers Manufactured Housing Affordability
Clayton’s eBuilt® homes demonstrate how manufactured construction can meet DOE Zero Energy Ready standards, cutting energy bills while delivering entry-level affordability.
Policy 09.19.25
New 10-Day ‘Shot Clock’ Aims To Speed New Homes to Market
The shot clock comes to housing. California’s Assembly Bill 1308 mandates final inspections on new homes within 10 days. If local agencies miss the deadline, builders can hire third-party inspectors. Richard Lawson breaks down how the measure could cut costly delays and speed homes to closing.
Marketing & Sales 08.21.25
Move-Now Buyers Are Still Driving Sales. Are You Ready?
Life happens, even in a slow market. Job relocations, family shifts, and urgent timelines create buyers who can’t wait. Builders who anticipate their needs—especially with quick move-in homes—win sales now and resilience later.
Policy 06.23.25
Can California Clear A Better Path To Housing Stability?
Berkeley’s 8-year “step-up” project exposes the true cost of building even the simplest housing. A test case in transition: When red tape meets a desperate need for shelter.
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