TBDaffordability
Marketing & Sales
Move-Now Buyers Are Still Driving Sales. Are You Ready?
Life happens, even in a slow market. Job relocations, family shifts, and urgent timelines create buyers who can’t wait. Builders who anticipate their needs—especially with quick move-in homes—win sales now and resilience later.
Policy
Can California Clear A Better Path To Housing Stability?
Berkeley’s 8-year “step-up” project exposes the true cost of building even the simplest housing. A test case in transition: When red tape meets a desperate need for shelter.
Leadership
Affordability Gap Widens But Sales Go On. Who's Buying? Who’s Sidelined?
Affordability challenges persist despite lower mortgage rates; wealthier buyers dominate sales while entry-level demand struggles amid rising home prices, monthly payment, and downpayment challenges.
Policy
Inclusionary Housing: Affordability Crisis Solution Or Policy Mirage?
Scott Cox examines fresh data evidence underlying one of U.S. localities' widely trending housing attainability policy -- and electability -- strategies. Here is his take on five better ways to make progress.
Marketing & Sales
2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops
Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.
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EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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affordability
Marketing & Sales 08.21.25
Move-Now Buyers Are Still Driving Sales. Are You Ready?
Life happens, even in a slow market. Job relocations, family shifts, and urgent timelines create buyers who can’t wait. Builders who anticipate their needs—especially with quick move-in homes—win sales now and resilience later.
Policy 06.23.25
Can California Clear A Better Path To Housing Stability?
Berkeley’s 8-year “step-up” project exposes the true cost of building even the simplest housing. A test case in transition: When red tape meets a desperate need for shelter.
Leadership 02.25.25
Affordability Gap Widens But Sales Go On. Who's Buying? Who’s Sidelined?
Affordability challenges persist despite lower mortgage rates; wealthier buyers dominate sales while entry-level demand struggles amid rising home prices, monthly payment, and downpayment challenges.
Policy 04.29.24
Inclusionary Housing: Affordability Crisis Solution Or Policy Mirage?
Scott Cox examines fresh data evidence underlying one of U.S. localities' widely trending housing attainability policy -- and electability -- strategies. Here is his take on five better ways to make progress.
Marketing & Sales 11.27.23
2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops
Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.
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