TBD55-plus
Marketing & Sales
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Land
How To Remap Residential Projects To Avoid Entitlement Risk
As localities seize ever greater powers to stop, stall, or support new home and community development, new approaches to sustained investment in local quality of life may offer ways forward.
Land
Q4 Deals: Lennar Lands Carolina Coastal Stalwart Realstar Homes
As tertiary market power shift brightens local market attraction, small deals become a big deal in new-normal M&A.
Marketing & Sales
Pandemic-Era New Normal Segments: 50+ Is The New 55+
As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.
Marketing & Sales
With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose
A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.





55-plus
Marketing & Sales 03.29.23
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Land 04.18.22
How To Remap Residential Projects To Avoid Entitlement Risk
As localities seize ever greater powers to stop, stall, or support new home and community development, new approaches to sustained investment in local quality of life may offer ways forward.
Land 10.01.21
Q4 Deals: Lennar Lands Carolina Coastal Stalwart Realstar Homes
As tertiary market power shift brightens local market attraction, small deals become a big deal in new-normal M&A.
Marketing & Sales 08.25.21
Pandemic-Era New Normal Segments: 50+ Is The New 55+
As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.
Marketing & Sales 06.15.21
With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose
A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.