55-plus

Pandemic-Era New Normal Segments: 50+ Is The New 55+

Marketing & Sales 08.25.21

Pandemic-Era New Normal Segments: 50+ Is The New 55+

As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

Marketing & Sales 06.15.21

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.

Q4 Deals: Lennar Lands Carolina Coastal Stalwart Realstar Homes

Land 10.01.21

Q4 Deals: Lennar Lands Carolina Coastal Stalwart Realstar Homes

As tertiary market power shift brightens local market attraction, small deals become a big deal in new-normal M&A.