TBD55+ home sales
Capital
Here's Why Japan’s Iida Group Chose a 55+ Georgia Builder For Its U.S. Debut
A major Japanese builder enters U.S. housing with a stake in Atlanta-based Patrick Malloy Communities. Here's what it means for the M&A race, aging buyers, and the Southeast growth map.
Marketing & Sales
Homebuilders Can Keep Selling 55+ Homes In A Tough Market
Deborah Blake's zero-base, customer-first framework helps builders win 55+ buyers in a down season.
Marketing & Sales
From Transact To Transform: How To Sell To 55+ Buyers
Find success in your 55+ sales efforts with five proven strategies focusing on the areas this discretionary homebuyer group prioritizes the most.
Marketing & Sales
These 5 Time-Tested Tips Will Jump Start 55+ Resident Referrals
When managing 55+ community homeowners associations, builders and developers need to meet and overdeliver on the high expectations of a particularly discretionary consumer group.
Marketing & Sales
From Daunting To Doable: How To Get Baby Boomers To Move
When marketing to the 55+ crowd, homebuilders need to serve as a helpful, knowledgeable resource to pull consumers into their active adult new-home communities.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
55+ home sales
Capital 08.04.25
Here's Why Japan’s Iida Group Chose a 55+ Georgia Builder For Its U.S. Debut
A major Japanese builder enters U.S. housing with a stake in Atlanta-based Patrick Malloy Communities. Here's what it means for the M&A race, aging buyers, and the Southeast growth map.
Marketing & Sales 05.23.25
Homebuilders Can Keep Selling 55+ Homes In A Tough Market
Deborah Blake's zero-base, customer-first framework helps builders win 55+ buyers in a down season.
Marketing & Sales 10.02.24
From Transact To Transform: How To Sell To 55+ Buyers
Find success in your 55+ sales efforts with five proven strategies focusing on the areas this discretionary homebuyer group prioritizes the most.
Marketing & Sales 07.15.24
These 5 Time-Tested Tips Will Jump Start 55+ Resident Referrals
When managing 55+ community homeowners associations, builders and developers need to meet and overdeliver on the high expectations of a particularly discretionary consumer group.
Marketing & Sales 05.09.24
From Daunting To Doable: How To Get Baby Boomers To Move
When marketing to the 55+ crowd, homebuilders need to serve as a helpful, knowledgeable resource to pull consumers into their active adult new-home communities.
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