Marketing & Sales
How Homebuilding Sales Became A Strategic Center Of Gravity
Dave Rice and New Home Star help turn homebuilder sales associates into data-powered business strategists and a linchpin to critical customer feedback. Here’s why that matters now more than ever.
Together with
New Home Star
Marketing & Sales
'A Deal Is A Deal' When Builders Abide By A Contract, No Matter What
Here's a homebuilder story worth retelling -- ICYMI, or not.
Marketing & Sales
Crystal Ball Olympics In Swing As Pundits See A Turn In Housing
Rumors of the demise of the current housing run-up are premature. Let's unpack what we're hearing and what we know.
Marketing & Sales
The Family Way: Covid's Toll On The Future Of Households
Housing supply and demand may likely be forever and always out of balance. Where does that leave households -- the engine of a third of our economy?
Marketing & Sales
Apples And Oranges: Why Housing Bubbles Don't Compare
Contrasts between the 2006 house price boom and today's run-up? For sure. Still, some are jittery over one similarity, the gap between median household wages and median prices.
Marketing & Sales
Adaptive Pre-Use: Curb Appeal Disrupts Construction Disruption
Scaffolding and construction sheds emerge in a creative burst as part of developers' ever-more-clever approaches to omnichannel, seamless customer engagement and acquisition.