TBD Marketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
When Homebuyers Pull Back, Builder Brands Must Step Up
In markets under stress, consistency, empathy, and value-driven messaging provide builders with a critical edge among today’s cautious buyers. Advisor Barbara Wray gets real about the path forward for homebuilders today.
Marketing & Sales
With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose
A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.
Marketing & Sales
Mood Craters: Torrid Turning To Cool? Is That A Good Thing?
As price trends price-out more buyers, the role of customer care and learning around the buyer's journey meaningfully changes. It's a risk or an opportunity.
Leadership
The Future Is Now: Lead, Don't Wallow
The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.
Marketing & Sales
Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market
Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.
Leadership
Lose the Battle, Lose the War: Solutions to the Labor Crisis
In Part 2 of Capability and Culture, our Dream Team measures the ramifications of construction's labor crisis, and how the consequences of this seemingly insurmountable challenge may be the catalyst needed to embrace innovation.
